NOVOVISION™ casino management solution with stunning new functionalities at ICE

Operators visiting the NOVOMATIC stand got to see a visionary solution for their casino management: NOVOVISION™ is the CMS that stood out at this year’s ICE with a broad variety of functionalities that enable operators to make informed decisions for their business – and add extra fun to their floor. 

NOVOVISION™ offers extensive features that cover all areas of a modern casino operation, enabling operators to make informed decisions and build their business strategy on real data. The system’s powerful toolset allows operators to streamline their processes, increase operational security and maximize player convenience with the most secure and innovative cashless experience on the market plus many other functionalities. At the same time, its high scalability qualifies it to perfectly suit operations of all sizes and with any cash system requirement: TITO, Cashless or biometrically supported. Operators can opt for individual modules and gradually expand their system according to growing operational needs or changing regulatory requirements. 

The system’s many extended functionalities for access as well as sophisticated player loyalty strategies allow an in-depth analysis of player preferences and conclusions about specific promotional activities – with stunning results, since a targeted approach can yield a significant impact on player retention and revenue growth. Implementing biometrics creates a smooth player journey with a single wallet, from access control to the Promo Tower, across the slot floor and even to the live table games. NOVOVISION™ also meets 360° requirements to serve operators who not only run a brick-and-mortar business but also an online offer. 

The NOVOVISION™ system architecture is designed to handle high-volume transactions, ensuring maximum security, data integrity and regulatory compliance for the operator, while its player-centric approach helps significantly enhance the customer experience for the guest. 

Jens Einhaus, Sales Director NBS, explains: “I was delighted not only as a sales executive to see so much interest from operators at the show, but also because I know how much energy and passion our development teams put into the many different functionalities of NOVOVISION™. We had some very pleasant surprise visitors at ICE and were able to present our CMS to several wellknown operators. This is a high-speed segment with constant new developments, and it is very gratifying to know that we are at the forefront".