Onlyplay team attended BiS SiGMA São Paulo 2026, one of the key iGaming events in Latin America, bringing together operators, aggregators, and partners from across the region. The exhibition once again confirmed the growing importance of Brazil as a regulated market and highlighted how quickly the LATAM region is evolving. For Onlyplay, it was not just about visibility, but about meaningful conversations and real business opportunities.

The overall impression from the event was clear – the market is becoming more mature, structured, and performance-driven. Discussions are no longer focused on testing ideas, but on scaling proven products, improving retention, and maximizing player lifetime value."

The experience at  BiS SiGMA São Paulo 2026, 

“It felt like the entire LATAM industry came together in one place,” says Valeriia, Partnership Manager at Onlyplay. “The energy was nonstop, and almost every conversation led to something meaningful.”

From a broader perspective, the event stood out for both its scale and quality. “BiS SiGMA São Paulo was an outstanding and highly productive conference,” adds Inês, Regional Manager LATAM at Onlyplay. “What truly stood out was the quality of interactions and the strong mix of operators, affiliates, and strategic partners.”

From a strategic angle, the market evolution was equally clear. “BiS SiGMA São Paulo 2026 was one of the most important events for us this year,” notes Evgeniy, Strategic Growth Executive at Onlyplay. “It showed how fast Brazil is becoming a tier-1 regulated market, with operators focusing more on performance, retention, and efficiency.”

Relevant or interesting thing in this edition

"One of the key takeaways from this year’s edition was the strong shift toward engagement-driven products. Crash and instant games continue to grow and are now becoming core revenue drivers for many operators.

At the same time, the industry is moving toward more structured and compliant ecosystems. “There was a clear focus on regulation, responsible gaming, and sustainable business practices,” says Inês. “Topics like PIX payments, localized acquisition strategies, and the growing affiliate ecosystem were especially relevant.”

In parallel, operators are increasingly focusing on external engagement tools. Due to regulatory limitations, tournaments, leaderboards, and promotional mechanics outside the core gameplay are becoming key retention drivers.

“The most important trend is that engagement is now leading over traditional content,” adds Evgeniy. “Operators are looking for products that are easy to integrate and can support long-term player retention.”

Another important factor is localization. The Brazilian audience expects more than just language adaptation – gameplay pace, visuals, and math models all need to match local preferences".


 

To finish, What opportunities does the Brazilian or Latin American market offer you?

"The LATAM region, and Brazil in particular, offers strong long-term growth potential, but also requires a deep understanding of local specifics. Mobile-first behavior, short gaming sessions, and high engagement frequency make this market especially suitable for fast, repeatable gameplay formats.

“Piggy Tap™ has already built a solid presence in Brazil and is now preparing to re-enter the market with renewed momentum,” shares Valeriia. “The product continues to resonate well with both operators and players, which makes this region very exciting for us.”

"From a broader market perspective, the opportunity is equally clear. “Brazil and LATAM present one of the most dynamic growth opportunities globally,” says Inês. “A large mobile-first audience, ongoing regulation, and demand for localized experiences create a very strong foundation for long-term development.”

At the same time, success requires a strategic approach. “Brazil is one of the highest-potential regulated markets,” concludes Evgeniy. “But it’s not a plug-and-play environment – you need strong localization and a clear understanding of regulatory constraints.”

With growing demand for compliant engagement solutions, affiliate-driven distribution, and still relatively low saturation of innovative formats, the region remains one of the most promising directions for Onlyplay’s expansion.

BiS SiGMA São Paulo once again proved to be not just an exhibition, but a platform where real partnerships begin and where the future direction of the industry becomes clear."