Payphone and its First Experience at GAT Expo Cartagena: Expansion and Connections Key to the Future

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Payphone and its First Experience at GAT Expo Cartagena: Expansion and Connections Key to the Future

Friday 09 de May 2025 / 12:00

2 minutos de lectura

(Cartagena, Exclusivo SoloAzar).- Paola Murillo, Business Development Manager at Payphone, talked with SoloAzar about the company experience at GAT Expo Cartagena. The company aims to interact with regulatory authorities to drive its expansion in Latin America and the Caribbean. How does the firm plan to have more presence in these strategic markets? Read more in the following Q&A.

Payphone and its First Experience at GAT Expo Cartagena: Expansion and Connections Key to the Future

Payphone debut at GAT Expo Cartagena

It was the first time for Payphone at GAT Expo Cartagena, and Paola Murillo, Business Development Manager of the firm, attended the international event. “We expected a predominance of Colombian businesses, but we are surprised by the participation of various countries, which confirms the regional importance of the show,” she explained.

Interaction with authorities and strenghtening of the sector

For Murillo, contact with regulators is key for an expansion strategy. "As a payment processor of localized countries in Ecuador, but with a strong presence in Central America, we can understand the situation of each country and contribute to the development of the industry. Regularization is the first step to ingrede new markets", she affirmed.

Expansion on the GAT Expo circuit: Next Steps

Payphone is committed to regional integration and market transformation. Murillo confirmed her interest in participating in future GAT Expo events, with a special focus on Santo Domingo. “Our presence in Central America is solid, and the Caribbean represents a great opportunity to replicate our expansion model. GAT Santo Domingo will be key to this strategy.”