Payphone and its First Experience at GAT Expo Cartagena: Expansion and Connections Key to the Future
⏱ 1 min read
(Cartagena, Exclusivo SoloAzar).- Paola Murillo, Business Development Manager at Payphone, talked with SoloAzar about the company experience at GAT Expo Cartagena. The company aims to interact with regulatory authorities to drive its expansion in Latin America and the Caribbean. How does the firm plan to have more presence in these strategic markets? Read more in the following Q&A.
Payphone debut at GAT Expo Cartagena
It was the first time for Payphone at GAT Expo Cartagena, and Paola Murillo, Business Development Manager of the firm, attended the international event. “We expected a predominance of Colombian businesses, but we are surprised by the participation of various countries, which confirms the regional importance of the show,” she explained.
Interaction with authorities and strenghtening of the sector
For Murillo, contact with regulators is key for an expansion strategy. "As a payment processor of localized countries in Ecuador, but with a strong presence in Central America, we can understand the situation of each country and contribute to the development of the industry. Regularization is the first step to ingrede new markets", she affirmed.
Expansion on the GAT Expo circuit: Next Steps
Payphone is committed to regional integration and market transformation. Murillo confirmed her interest in participating in future GAT Expo events, with a special focus on Santo Domingo. “Our presence in Central America is solid, and the Caribbean represents a great opportunity to replicate our expansion model. GAT Santo Domingo will be key to this strategy.”
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Categoría:Events
Tags: GAT EXPO Gaming & Technology, Payphone,
País: Colombia
Región: South America
Event
SiGMA North America 2026
01 de September 2026
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Friday 25 Sep 2026 / 12:00
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(Mexico City, SoloAzar Exclusive).- During SiGMA North America 2026, Cristopher Guzmán Reyes, Head of Affiliates at Logrand Entertainment Group; Guga Júnior, influencer and slots expert at Scalar Partners; Andrés Gómez, Head of Latin America Go-to-Market Strategy at Admattic; Yambot Aguilera, Gaming and Finance Sales Director at Google; and Paula Gabriel Jiménez, Advertising Client Growth Director for Microsoft at Aleph, analyzed the state and provincial affiliate ecosystem in North America, as well as the acquisition challenges in regulated markets.
Thursday 24 Sep 2026 / 12:00
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