PGS 2025: The Future of Gaming in Latin America is Discussed Today in Lima
Thursday 19 de June 2025 / 12:00
⏱ 2 min read
(Lima, SoloAzar Exclusive).- The second day of Peru Gaming Show 2025 is packed with innovation, networking, and strategic analysis. With 87 exhibitors, keynote addresses, and business opportunities, today's discussion focuses on challenges in marketing, regulation, and the evolution of online gaming. Learn more in this article.
Yesterday, from early on, the Jockey Exhibition Center once again became the epicenter of Latin American gaming, with an enthusiastic audience browsing the stands of the 87 exhibitors and a series of conferences bringing together the most influential voices in the sector.
After a first day packed with activity and the prominent participation of the Peruvian regulator, today marks a new milestone in the event. Experts, executives, and authorities from across the region will address key topics such as marketing strategies for online gaming operations, operational efficiency, tax regulation, and the evolution of regulated markets in Latin America.
"A key day to understand, debate, and build the future of gaming!" stated the organizers, who emphasized the value of each panel as an opportunity for connection, anticipation, and strategic collaboration.
With presentations moderated by experts such as Mauricio Soto (Optimove), Karina Sensebé Quevedo (Prontopaga), and legal specialists such as Carlos Fonseca and Tomás García, the day promises valuable insights and conversations that will shape the regional gaming agenda.
Conference Schedule for today, June 19
9:30 to 10:00
The marketing ecosystem for an online gaming operation in Peru
Moderator: Ana María Padrós, founder of Team Seven, with the participation of leading panelists.
10:00 to 10:25
Mauricio Soto, Latam Account Executive at Optimove - The Future of Igaming Marketing - Positionless Marketing
10:25-11:05
Omnichannel Strategy, Maximizing Revenue and Achieving Operational Efficiency
Leading panelists moderated by Victor Arias, Latam VP at Arrise Powering Pragmatic Play.
11:05-11:30
Karina Sensebé Quevedo, Peru Sales Manager, Prontopaga, Yape on File, the newly launched high-impact improvement.
12:00-12:15 Coffee Break
12:15-13:15
Excise Tax in the Peruvian Gaming Market
13:15 to 14:00
Evaluation of Regulated Markets in Latam
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Categoría:Events
Tags: Sin tags
País: Peru
Región: South America
Event
SiGMA North America 2026
01 de September 2026
LatAm Regulators Discussed Illegal Gambling and Innovation at SiGMA North America
(Mexico City, SoloAzar Exclusive).- The panel "The Red Pen Forum: Regulators Respond to the Industry," held during SiGMA North America 2026, brought together representatives from Uruguay, Argentina, Puerto Rico, and Honduras to analyze regulatory challenges, digital transformation, illegal gambling, and the need to adapt lotteries for new generations. The conference was moderated by Rodrigo Cigliutti, Executive Director of CIBELAE (Ibero-American Corporation of State Lotteries and Betting), and featured the participation of Marcelo Visconti, National Director of Lotteries and Quinielas of Uruguay; Carlos Moyano, President of IAFAS Entre Ríos, Argentina; Heidi Hernández Olivo, Deputy Secretary of the Puerto Rico Lottery; and Lissa Mencía, General Director of Lottery Operations and Games at Loto Honduras.
Monday 28 Sep 2026 / 12:00
SiGMA North America Addressed Crisis Management in iGaming
(Mexico, SoloAzar Exclusive).- During SiGMA North America 2026, Rosa Ochoa, founder of the Blue Global Gaming platform and strategic advisor for gaming operators; Iliana María Pineda Echeverri, Chief Legal & Compliance Officer at Wplay.co; Iraid Rosales, Country Manager Mexico at Amusnet; and Elizabeth Maya Cano, Executive President of CORNAZAR, analyzed the key factors in managing crisis situations within the iGaming industry, with a special focus on transparency, communication, technology, and preparation.
Friday 25 Sep 2026 / 12:00
Affiliates and Acquisition: Keys to Regulated Markets in North America
(Mexico City, SoloAzar Exclusive).- During SiGMA North America 2026, Cristopher Guzmán Reyes, Head of Affiliates at Logrand Entertainment Group; Guga Júnior, influencer and slots expert at Scalar Partners; Andrés Gómez, Head of Latin America Go-to-Market Strategy at Admattic; Yambot Aguilera, Gaming and Finance Sales Director at Google; and Paula Gabriel Jiménez, Advertising Client Growth Director for Microsoft at Aleph, analyzed the state and provincial affiliate ecosystem in North America, as well as the acquisition challenges in regulated markets.
Thursday 24 Sep 2026 / 12:00
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