“PERU GAMING SHOW 2024 PGS is growing every year. Its 21-year history is proof of its relevance and ability to adapt and evolve with market changes. The event is a crucial meeting point for the industry, according to organizers, the event brought together more than eight thousand participants from different countries in Latin America, Europe and the United States. Sportradar is always ready to show our products and services,” said Mateo Lenoble when asked about the show.
He added that, from a Sales perspective, the focus was Managed Trading Services, Marketing Services such as ad:s, betting engagement tools, and ORAKO, the Company’s end-to-end sportsbook and player account management solution. 

THE MOST RELEVANT TOPICS OF DISCUSSION IN THIS EDITION 

“All topics involving the sports betting market in LATAM ended up emerging and they are all extremely important, from regulation to AI in the development of products and solutions that improve the player's experience. Sportradar is committed to supporting the growth of a responsible and sustainable sports betting market in LATAM,” affirmed Lenoble.

“We are working hard in LATAM to present our end-to-end solutions, so our executives will be attending the PGS to contribute to all the pertinent discussions for our region,” he added.

EXPECTATIONS FOR THE INDUSTRY IN LATAM AFTER THE REGULATION OF SPORTS BETTING IN PERU AND BRAZIL 

In Brazil and LATAM, the betting industry is constantly evolving, Lenoble said. “When you regulate the market, such as in Argentina and Colombia, local and international brands tend to strengthen and grow the market. With regulation, Brazil has the potential to become one of the largest sports betting markets in the world, with total revenue projected to reach $9.7B in 2028. 

He then added: ”For the Brazilian market, Sportradar is focusing on navigating the changing regulatory landscape and helping our clients engage with their customers in innovative and compliant ways. As the Brazilian sports betting market continues to evolve with regulation, we will see the emergence of behavioral trends among the region’s sports bettors. As soccer is the most popular sport in Brazil, we expect to see a major focus on soccer and an increasing demand for soccer content. Sportradar is well-positioned to address this demand with a market-leading portfolio of soccer products and solutions."

SPORTRADAR'S MAIN OBJECTIVES FOR THE NEXT SEMESTER 

“The company will continue to work to form strong relationships with leaders in the market that support both Sportradar’s strategic vision and the legal, regulated growth of sports betting within Latin America. Sportradar is well-positioned to address this demand with a market leading portfolio of products and solutions and will seek to expand our coverage. A good thing about Sportradar is that the LATAM market already knows us very well. Every time there is a new trader or a new person interested in creating an operation, we are already approached. We are starting from a very high point where we are already known in the market. 2024 has been an exciting year at Sportradar. We are looking forward to the opportunities ahead of us in the next months,” he concluded.