How was the experience at this GAT edition?

The GAT Cartagena expo is always an excellent opportunity to meet with our customers in the region and preview IGT’s latest games and cabinets. This year at the expo, we were pleased to officially introduce our award-winning Prosperity Link multi-level progressive (MLP) to the Colombian market. The game features two titles, Cai Yun Heng Tong and Wan Shi Ru Yi, which have performed incredibly well in North America, and we are confident the themes will return favorable results in international markets. We also previewed a variety of operator-configurable USwitch multi-game bundles. With an extensive library of 40 titles on one gaming machine, the USwitch bundles can be tailored to the play styles and preferences of the region. Finally, we were thrilled to show our impressive gaming machines from the “Peak” family of cabinets, including the new PeakDual 27 and the PeakSlant49.

Why was important to be in GAT Colombia?

Colombia is home to over 3,000 gaming establishments, and IGT remains focused on continuing to build our roadmap throughout the country with industry-leading gaming solutions. GAT Cartagena served as an ideal platform to showcase our diverse portfolio of games and cabinets, network with operators, and build new relationships.

What innovations did you launch here?

In addition to introducing the award-winning Prosperity Link video slots to the Colombian gaming market, at GAT Cartagena, we previewed other highly entertaining MLPs, including Egyptian Link Nefturi’s Treasures and Ramosis’ Treasures on the versatile PeakSlant32 cabinet. We also demonstrated new games for our USwitch multi-game packs, including the engaging Dragons vs. Pandas and Regal Riches video slots. Other MLP highlights included Fortune Coin Extra, which was launched on the PeakDual 27, a new cabinet featuring two high-definition monitors, advanced lighting and audio, and an ergonomic design that will be a centerpiece on the casino floor. Finally, for Poker enthusiasts, we introduced a new video poker progressive jackpot display for IGT’s popular Game King X Poker suite, which shows up to six progressive jackpot levels on one screen. 

What opportunities do you see in the Colombia market?

Colombia is an important market for IGT, as evidenced by our growth within the country and the positive reception of our gaming solutions by players and operators. We are excited to provide new and existing customers with the latest innovations that will engage players and drive performance results. From our diverse MLP content library to our highly demanded state-of-the-art cabinets, we remain dedicated to working with operators and executing a successful product roadmap for gaming venues throughout the country by leveraging our most popular games to provide market-attuned solutions that cater to player preferences. 

What was the feedback of the public?

We were very pleased with how well received our showcase was at GAT Cartagena. Customers value the fact that IGT continues to evolve its celebrated game library with regionally attuned content that will continue to engage players and drive growth. With confidence, we are delivering some of the most sought-after gaming innovations in the industry, which create an attractive visual presentation on our customers’ floors and take the player experience to new levels.