This year, the exhibition was attended by more than 17,500 delegates, and more than 250 respected speakers gave presentations. Simon Westbury, 1xBet's Strategic Advisor, was at the center of expert discussions and, as a keynote speaker, presented on the important subject of the International Player Safety Index - Latin America .

As part of the preparation for this discussion, a large-scale study of the Latin American iGaming market was conducted. The results showed that the region is a leader in embracing modern technology and AI, maintains high verification (KYC) standards, and has unique experience in shifting the perception of betting through player education. All of these factors make it an attractive market for operators, affiliate programs, and their partners.

In addition to actively participating in expert discussions, Simon Westbury attended the SiGMA South American Awards 2026 ceremony, where 1xBet was named the winner in the Best Sportsbook Operator 2026 category.

“It was my first time attending Sigma South America, and what an experience it was. I was delighted to continue the winning habit for 1xBet by collecting the Sportsbook Operator of the Year Award. I also had the honour of giving a keynote address presenting the findings of the Player Protection Index: LatAm and finally I had the pleasure of meeting the new1xBet Ambassador Carlos “The Nightmare” Prates. So all in all, a wonderful three days in São Paulo.” - commented Simon Westbury.


 

The presentation of this prestigious award reflects 1xBet's leadership in Latin America, further confirming the effectiveness of the global brand's ecosystem, which offers useful tools and products to all participants in the iGaming market.

1xBet's business activity at the SiGMA South America 2026 exhibition continued at the company's booth, which served as a venue for business connections, exchanging contacts, and closing new deals. A relaxed atmosphere for open dialogue was achieved thanks to the brand team's professionalism, interactive entertainment, and a bar area where exhibition guests could enjoy signature cocktails and soft drinks.

On April 7 and 8, the 1xBet team added excitement to the event by hosting prize draws at their booth. On the first day, a lucky winner took home a premium prize, while on the second day, an exclusive LV x The Darjeeling Limited Keepall 50 bag was awarded.

The booth was also visited by 1xBet's star ambassador, Carlos Prates. The Brazilian fighter, who has become one of the biggest stars in the UFC's welterweight division, signed autographs and took selfies with event guests. Carlos is originally from São Paulo and values the support of his fellow locals, which is why he actively participates in social and sporting initiatives and promotes the responsible gambling culture across Latin America.

The SiGMA South America 2026 exhibition wrapped up on a high note with a closing party, officially sponsored by 1xBet. Carlos Prates appeared as a special guest at the event.

The scale and results of SiGMA South America 2026 showed that the region has great prospects and that the potential of this fast-growing market can be unlocked through 1xBet's flagship affiliate program, 1xPartners. It is available in more than 150 countries and offers the most flexible collaboration models: RevShare, CPA, and Hybrid. Over 500,000 partners have appreciated its advanced real-time statistics and analytics systems, as well as its extensive library of creative materials. The program's tools allow marketers to adjust their strategy on the fly, increasing the conversion rate from registrations to deposits.