RavenTrack Strengths Affiliate Tracking Solutions for the Americas Market

Goals at SBC Summit

What were your main objectives and how do you assess your presence at the event? 

Our main objective was to represent RavenTrack, showcase our advanced affiliate tracking software, and actively seek out new business partnerships as we look to expand our foothold in the Americas. Overall, while we successfully maximised our own brand exposure through targeted media opportunities, the event itself felt quite quiet—particularly on Day 2—meaning the general foot traffic and delegate presence were much lower than we anticipated.

Networking and New Opportunities

What kind of opportunities or connections did you establish? 

The high points of the event for us were definitely on the media and content side; we recorded some great video content with Soloazar and SoftGamings, which provided excellent exposure for RavenTrack. On the networking front, we managed to connect with several potential operators and companies from Central and South America. Time will tell how those leads progress, but establishing those initial touchpoints in the LatAm region was a positive step.

Key Trends and Challenges

Which topics or challenges stood out at the event? 

Data transparency, localized regulatory compliance, and localized traffic acquisition were heavy topics of discussion. For the future of the Americas and LatAm markets specifically, having robust, real-time tracking architecture that can seamlessly handle localized compliance remains the biggest operational challenge and opportunity for incoming brands.

Showcasing RavenTrack’s Platform

What solutions did you present at SBC Summit? 

We showcased the core RavenTrack platform, which is purpose-built by iGaming experts to deliver unmatched speed, accuracy, and reliability in affiliate tracking. We highlighted our seamless platform migration capabilities (ensuring zero downtime for operators shifting legacy data), our intelligent geo-targeting features, and our two-way API functionality that allows both operators and affiliates to access clean data straight into their internal reporting setups.

Future Plans

What are RavenTrack’s next steps? 

Our immediate focus is following up on the international connections we made and continuing to build out our market share across the Americas. We are constantly rolling out feature updates to accelerate operator onboarding and enhance custom tracking setups. We will be evaluating our upcoming event calendar carefully to ensure we are targeting shows with the highest concentration of active operators.

Outlook for 2026 and 2027

What opportunities do you see in the region moving forward? 

The appetite for growth in Central and South America is massive, and we expect a surge of operators entering these newly regulating spaces through the remainder of 2026 and into 2027. Success in these territories will entirely depend on flexibility—companies need tracking technology that can quickly adapt to individual regional nuances and local partner networks rather than using a one-size-fits-all approach.