Red Tiger showcased its new titles at SBC Digital Event

What are your expectations towards new SBC Digital event?

We’ve been very impressed with the organisation of the event and the lay-out, particular after it was pulled together in such a short space of time. There has been a good mixture of content and debate and we’ve had some interesting conversations with clients and prospective ones. We’re optimistic that it will prove to have been a worthwhile venture by the end of the week. I’m not sure this sort of thing will ever be able to replicate the human interaction that you get at industry shows, but I’m sure they will all incorporate more digital elements going forward.

What products or solutions will you present at showcase area?

Red Tiger is one of the top sponsors of the event and we have offered 30 cash prizes over ten slots tournaments in the Entertainment Lounge throughout the week. There’re free to enter for all SBC Digital Summit delegates and it's a great place to show the industry our new titles in action, perhaps even more so than on stands at a show as they are in their natural online environment. I’m pleased to say the feedback has been really positive so far and lots of people from across the industry have been able to road test them. That’s not always an option when people have got back to back meetings at shows.

Will you participate at any of the networking events to be held at the summit? If so, in which?

A number of us took part in the poker tournament which had a really good turn-out. There were varying degrees of success among the Red Tiger team, but I have a valid excuse for an early exit because I was helping to put my children to bed. There are some advantages – and some distinct disadvantages – of working from home at the moment!

What is your opinion on the current situation generated by the pandemics?

We live in truly unprecedented times and we’re having to continually adapt to a new form of normality which we’d never have foreseen even a few months ago. At Red Tiger we had to adapt to a completely new way of working very quickly which, for the guys in the studio in particular, who are used to working in a very close-knit, collaborative environment, that has been no mean feat. But I’m delighted to say we’ve taken to it remarkably well and have been able to maintain the quality of service and product output our customers expect. There have been some real challenges but I’m a firm believer that a lot of positives will come from this situation. We've made changes, refocused on key areas and invested in our resilience. Our motto is to concentrate on the silver linings!

How do these types of events contribute to the gaming industry nowadays?

Events like the SBC Digital event are key for us. It's a really good opportunity to showcase our portfolio of games and marketing tools, understand what the competition is doing, and engage with new and existing customers. At Red Tiger we always try to strengthen our connections with clients and industry stakeholders. That was over coffee or a beer, and hopefully will be again soon, but we can do so digitally too and, most importantly, are very happy to adapt.