Its first showing at the world’s biggest gaming technology event follows successful appearances at ICE Africa in October and at the company’s home show of BEGE in November.  Attending what will be its third exhibition in five months, Ruby Technology will be using ICE London to drive its ambitious growth into international markets.

Mutlu Benmutlu, Director at Ruby Technology, confirmed:  “2019 was a very positive year for the company and we want to continue that by getting in to different markets which includes the UK.  At ICE London we hope to build our market audience by meeting with industry professionals from all around the world.  The Ruby team has been a continuous visitor of tradeshows since we launched in 2014, and ICE London has been one of the greatest.  Since we exhibited in ICE Africa and BEGE this year with such positive results, we are excited to finally make our debut in London."

At ICE London the company will be introducing its casino management software Casino Assist and Ridotto, the new slot management software.  They will be shown alongside the company’s full package of management tools which include F&B, staff tracking, expense tracking and live game progressives.  "Ruby Technology offers complete management solutions for land-based casinos,” said Benmutlu.   "Our solutions promise secure and smooth operations with maximum work achievement’s and minimum employee effort.  They provide best service and various promotions features to casino customers to increase the numbers of visits and the length of time they play.  Our latest solutions are specifically developed to increase casino revenues and decrease casino costs, provide secure casino operations and accurate reporting in real time and available from any location.  We look forward to bringing our keen eye for branding, strategy, design, software and IT services to the entire gaming industry at ICE London in 2020.  We would be delighted to welcome the international industry at Booth S9-110, or via info@ruby.technology.”

To Step 'Into The Future’ at ICE London alongside 600+ solutions experts and 35,000+ gaming professionals for three days of business development, learning and celebrating the international gaming community, visit www.icelondon.uk.com