Safened to bring award winning identity verification technology to ICE London
⏱ 1 min read
(London).- Safened will be making its first appearance at ICE London (5-7 February, ExCeL London, UK) to launch its award winning digital Know Your Customer (KYC) solution to remote gaming companies that are regulated in Europe. The company, which is an FCA-licensed payment institution with full European Union passporting rights, has been providing a digital KYC solution to European (digital only) banks, Payment Service Providers (PSPs), Fintechs and other regulated players affected by the 4th EU Anti Money Laundering Directive and GDPR in order to optimise their identification processes in a compliant and cost-effective manner.
Outlining Safened’s capabilities, CCO, Krik Gunning, said: "Safened is an Identity verification company that helps digital businesses verify their client’s identity by combining the latest technologies - including artificial intelligence and machine learning - with the human eye in order to review every person applying. We believe that the cascading of checks is an effective way to form a holistic view on a client and in the process to filter out fraudsters. There is a lot of activity in the digital KYC space, but what sets us apart is the fact that we are a regulated financial institution that can offer an end-to-end solution including the handling of exceptions."
“Although this will be our first participation at ICE we know a lot about the exhibition and what to expect having spoken with our partners and clients. From a business development perspective we are looking to build our portfolio in sectors such as the European gaming industry that have been impacted by new regulations. We are looking forward to meet new PSP’s and gaming clients as well as raise our brand awareness among clients in the remote gaming sector.”
In November 2018, the company won the Accenture Innovation Award for its digital KYC solution.
For more information on the world’s biggest gaming technology event and to experience the spirit of genius at ICE London 2019 (5-7 February, ExCeL London, UK), visit: icelondon.uk.com
Categoría:Events
Tags: ICE, ICE London, Clarion Gaming,
País: United Kingdom
Event
SiGMA North America 2026
01 de September 2026
LatAm Regulators Discussed Illegal Gambling and Innovation at SiGMA North America
(Mexico City, SoloAzar Exclusive).- The panel "The Red Pen Forum: Regulators Respond to the Industry," held during SiGMA North America 2026, brought together representatives from Uruguay, Argentina, Puerto Rico, and Honduras to analyze regulatory challenges, digital transformation, illegal gambling, and the need to adapt lotteries for new generations. The conference was moderated by Rodrigo Cigliutti, Executive Director of CIBELAE (Ibero-American Corporation of State Lotteries and Betting), and featured the participation of Marcelo Visconti, National Director of Lotteries and Quinielas of Uruguay; Carlos Moyano, President of IAFAS Entre Ríos, Argentina; Heidi Hernández Olivo, Deputy Secretary of the Puerto Rico Lottery; and Lissa Mencía, General Director of Lottery Operations and Games at Loto Honduras.
Monday 28 Sep 2026 / 12:00
SiGMA North America Addressed Crisis Management in iGaming
(Mexico, SoloAzar Exclusive).- During SiGMA North America 2026, Rosa Ochoa, founder of the Blue Global Gaming platform and strategic advisor for gaming operators; Iliana María Pineda Echeverri, Chief Legal & Compliance Officer at Wplay.co; Iraid Rosales, Country Manager Mexico at Amusnet; and Elizabeth Maya Cano, Executive President of CORNAZAR, analyzed the key factors in managing crisis situations within the iGaming industry, with a special focus on transparency, communication, technology, and preparation.
Friday 25 Sep 2026 / 12:00
Affiliates and Acquisition: Keys to Regulated Markets in North America
(Mexico City, SoloAzar Exclusive).- During SiGMA North America 2026, Cristopher Guzmán Reyes, Head of Affiliates at Logrand Entertainment Group; Guga Júnior, influencer and slots expert at Scalar Partners; Andrés Gómez, Head of Latin America Go-to-Market Strategy at Admattic; Yambot Aguilera, Gaming and Finance Sales Director at Google; and Paula Gabriel Jiménez, Advertising Client Growth Director for Microsoft at Aleph, analyzed the state and provincial affiliate ecosystem in North America, as well as the acquisition challenges in regulated markets.
Thursday 24 Sep 2026 / 12:00
SUSCRIBIRSE
Para suscribirse a nuestro newsletter, complete sus datos
Reciba todo el contenido más reciente en su correo electrónico varias veces al mes.
