“The 33rd edition of SAGSE South America will be the most outstanding since we moved to the Hilton. We are preparing with great enthusiasm and a clear focus on offering an even more enriching and regional experience,” says Alan Burak, who gives details of the event’s organization.

Preparations and proposed activities for SAGSE 2025

“SAGSE 2025, which will be held on March 19 and 20 at the Hilton Buenos Aires, will feature a greater international presence, especially from Brazil, and a carefully curated agenda that addresses critical topics such as the prevention of pathological gambling, children’s cybergambling, and education in responsible gaming. In addition, we are working closely with exhibitors, associations and sponsors to ensure that every detail of the show meets the expectations of our attendees and raises the industry standard in the region.”

Accelerated digitalization, sustainability and responsible gaming

When asked about the main trends for the gaming market in 2025, Alan Burak comments that this year will be marked by accelerated digitalization, regulation in key markets such as Brazil, and a strong focus on sustainability and responsible gaming (Regulated, Safe and Legal).

“We will see greater adoption of technologies such as artificial intelligence and data analysis to improve the player experience and optimize operations. SAGSE 2025 will reflect these trends through specialized conferences (SAGSE Summit), exhibitions of the latest technological innovations and networking spaces where operators and suppliers will be able to discuss how to adapt to these changes,” he adds.

SAGSE goals for 2025

“Our main objective for 2025 is to consolidate SAGSE at the Hilton Hotel and Convention Center as the essential meeting point for the Latin American market, offering not only a trade fair, but also a space for learning, exchanging ideas and generating business,” says Burak.

“Unlike previous editions, this year we will have a much deeper focus on the Brazilian market, greater international participation and a firm commitment to social responsibility, addressing issues such as the fight against clandestine gambling and the prevention of money laundering. We want attendees to leave with valuable connections and applicable knowledge for their businesses,” he adds.

Current situation of the gaming industry in Argentina

“The gaming industry in Argentina is going through a process of adaptation and evolution. While we are overcoming economic challenges, thanks to the vision of our current president, we also see a great opportunity in the regulation of online betting and the professionalization of the sector,” says Burak, who adds the following: “Operators are looking to innovate and diversify their offerings, while authorities are working to create a solid regulatory framework that encourages responsible growth in the industry. SAGSE 2025 will be a reflection of this panorama, offering a space where these challenges and opportunities will be discussed with the main market players.”

SAGSE and a new pavilion dedicated to Brazil

We asked Burak to comment on the new pavilion dedicated to Brazil. “Brazil is undoubtedly the market with the greatest potential in the region today, especially with recent legislative advances in sports betting and online gaming. That is why we have decided to dedicate an exclusive pavilion for this market at SAGSE 2025, where operators, suppliers and experts will share strategies, solutions and best practices to enter and prosper in Brazil. In addition, we will organize three conferences focused on this country, addressing everything from regulatory aspects to user experience and business opportunities.”

SAGSE: Business opportunities, learning and networking

“I want to thank the entire industry for the continued support of SAGSE. We are committed to continuing to raise the level of the show and contribute to the development of the industry in Latin America. I invite you to join us in Buenos Aires for an unforgettable experience, full of business opportunities, learning and networking. SAGSE 2025 will not just be an event, it will be the epicentre of the gaming industry in the region. See you in March!”, concludes Burak with great enthusiasm.