SBC announces 2021 live events calendar

While digital conferences have proved a valuable way for the industry to stay connected during 2020’s unprecedented conditions, the face-to-face interaction only possible at physical events has been sorely missed.

SBC will restore that next year with a series of conferences and exhibitions staged in some of the industry’s most-important markets. The events are:

• 22 - 24 March: CasinoBeats Summit - InterContinental, St Julian’s, Malta


• 8 - 10 June: Betting on Sports America - Meadowlands Exposition Center, New Jersey


• 21 - 24 September: SBC Summit Barcelona - Fira de Barcelona


• 27 - 28 October: SBC Summit Latinoamérica - Cartagena, Colombia


• 9 - 11 November: Betting on Sports Europe - Stamford Bridge, London

Rasmus Sojmark, SBC’s CEO & Founder, said: “After what has been a challenging year, we’re really excited about the prospect of staging a full programme of physical events in 2021.

“Our sponsors and delegates are equally enthusiastic about the return of live trade shows and the additional business opportunities they lead to, so it’s great to be able to announce five events for everyone to add to their 2021 calendars.”

The programme opens with CasinoBeats Summit 2021, part of Malta’s Spring iGaming Week, which SBC will deliver in conjunction with its partners at KPMG Malta and GamingMalta.

In addition to a high-level conference, the event will provide an opportunity for innovative online casino and payments suppliers to exhibit their latest products to an audience of senior decision makers from both Malta-based and international operators.

The exhibition will include a special Game Developer Showcase to allow studios to present recent launches and forthcoming titles for 2021. It will be accompanied by Game Developer Awards, which are to be voted on by a panel of judges and by the audience on the day.

CasinoBeats Summit will close with the Molly’s Malta Game poker tournament, which will be hosted by Casino Malta and US poker legend, author and entrepreneur Molly Bloom.

The second major SBC event of the year will be Betting on Sports America 2021, which after going online in 2020, returns to its home at Meadowlands Exposition Center, New Jersey in a new June date.

The largest dedicated sports betting conference and trade show in North America, BOSA’s second live edition will see a gathering of the key decision makers in the fast-growing US industry. The event’s expo therefore offers an unrivalled opportunity to showcase new products and high-value services to an audience of operators who are actively expanding into the markets being created by more states legalising betting.

September’s SBC Summit Barcelona 2021 will provide one of the year’s most important business opportunities for the industry, as senior executives from sports betting, casino, and lottery operators from around the world travel to Catalonia for a comprehensive conference covering every major regional market and vertical, exhibition, and programme of networking activities.

The venue for SBC’s flagship event has an 18,000 sq m exhibition space, which will be divided into separate zones for suppliers from the sports betting, casino & gaming, payments & compliance, and affiliate & marketing sectors. There is also a ‘Big Stage’ auditorium for major product launches and the most in-demand conference sessions, which will take place in front of an audience of decision makers and the most influential industry media.

Following the success of SBC’s first dedicated digital event for the Latin American market earlier this year, the company will stage a physical edition of the SBC Summit Latinoamérica conference and expo in Cartagena, Colombia in October. The show will provide a forum for operators in the increasingly important markets in Colombia, Brazil, Peru, Argentina, and Mexico to connect with the leading international suppliers.

SBC returns to London for its final major event of the year, when Chelsea FC’s Stamford Bridge stadium hosts Betting on Sports Europe 2021 in November.

The conference attracts a gathering of the senior teams of market-leading operators from across Europe keen to learn about the latest developments and trends, emerging opportunities, and next-generation technology. The focused nature of the audience makes the associated expo and networking events an ideal setting for suppliers to connect with target customers and discuss products that can give operators the competitive advantage they are searching for.

For further details about SBC’s 2021 events programme, contact sales@sbcgaming.com for information about exhibition and sponsorship options.