The online event on 29 April will bring together senior executives and product specialists from major international operators, suppliers, regulators and lawyers to exchange ideas about the latest developments in regulation, payments and compliance technology, KYC procedures, fraud prevention, and player preferences. 

While the agenda covers the industry around the world, one of the key themes is the ways in which payments, onboarding and compliance technology and procedures can help operators to achieve player loyalty in the rapidly-expanding markets in multiple US states.

Customer surveys consistently show that swift withdrawals are the most important factor in retaining players, while onerous onboarding and identity verification processes, and difficulties making a first deposit are among the factors most likely to deter bettors from using an operator.

The Building “Bettor” US Payment Experiences session at SBC Digital Payments will address this key topic directly. An expert panel will detail the technology and procedures that are currently working well, and identify opportunities for operators and suppliers to innovate further in order to improve the player journey and customer retention. 

The Playing the Regulatory Guessing Game session will shed light on another important issue for the industry in the US, as panelists share expert insights on how regulators with little experience of online gambling will approach the task of governing payments undertaken through digital wallets, customised platforms or credit transactions.

A further session will see Ken Myles, VP of Strategic Partnerships at Trustly, share some of the lessons the company has learned while establishing itself as the leading online deposit and payout method for sports betting and igaming in the US. His keynote will focus on what really matters to players during the payment journey, based on Trustly’s experience of processing hundreds of millions of transactions. 

Other speakers on the US-focused sessions include Trent Striplin (Director of Customer Finance, FanDuel), Michael Kaplan (Chief Revenue Officer, PayNearMe), Toby Partridge (Director of Player Account, SG Digital) and D.J. Leary (Director of Business Development, Eilers & Krejcik Gaming). 

Rasmus Sojmark, Founder and CEO of SBC, said: “As more US states legalize sports betting and igaming, the battle for player acquisition and loyalty continues to be fierce, so operators need to look at every angle that can give them an advantage. Implementing the best payments, identity verification and compliance technology and procedures is a proven way to get ahead, and SBC Digital Payments will provide a host of valuable information and ideas about how to do it.”

In addition to the specific US content, delegates can look forward to conference sessions about mitigating payments risks, payment orchestration, the characteristics of sports bettors, how improvements to KYC procedures can drive growth, and the evolution of fraud risks. 

They can also view the latest innovations from leading payments and compliance technology suppliers in the interactive exhibition, and connect with fellow delegates in a series of virtual networking sessions.

Register for SBC Digital Payments for free at: https://sbcevents.com/sbc-digital-payments