PAF, Apuesta Total, Nederlandse Loterij, Slots Million, Adjarabet, Retabet, BetWarrior, and the Ukrainian Gambling Council are among the new members of the exclusive group for international betting and gaming operators and operator associations.

They join some of the highest-profile companies in the industry, with Bet365, Betcris, BetMGM, Betsson Group, DraftKings, Entain, FanDuel, Kaizen Gaming, Paddy Power, Parimatch, and William Hill already part of SBC Leaders. The group has also welcomed JDigital, the Spanish operator association, and the Gibraltar Betting and Gaming Association as members. 

The goal of SBC Leaders is to bring together the best of the industry to collaborate on major issues, push innovation and share ideas, which is something the members can look forward to in Barcelona.

The event at Fira de Barcelona Montjuïc on 21-24 September features a dedicated evening networking session for the group, and members will also have access to a private lounge at the conference venue.

Other delegates at SBC Summit Barcelona will also benefit from the involvement of the SBC Leaders members, as senior executives and specialists from many of those leading global operators will be sharing their expertise by participating in the conference panels. 

Kelly Kehn, SBC's Global Relationships Director, said: "We're delighted that the executive teams of so many of the biggest brands in betting and gaming have recognised the value of SBC Leaders and accepted invitations to join the group and contribute to the conversation about the future of the industry.

"SBC Summit Barcelona promises to be a productive experience for all SBC Leaders members, with the chance to have constructive discussions with fellow operators and to meet people from the wider industry ecosystem." 

Companies are invited to join SBC Leaders in recognition of achievements that have benefited the whole industry in areas such as safer gambling and customer care, technology and product innovation, new market development, corporate social responsibility, and exceptional revenue growth. 

In addition to being a mark of excellence, membership brings benefits such as private lounge access and networking opportunities at SBC events, exclusive social occasions, and the chance to feature in the SBC Leaders Podcast and bi-monthly SBC Leaders magazine.  

Find out more about SBC Leaders here and about attending SBC Summit Barcelona, the Global Betting & iGaming Show, here.