SBC North America: External trends that could influence innovation
⏱ 1 min read
(United States, SoloAzar Exclusive).- As part of SBC North America event, John Griffin General Manager of Fanduel Group, gave a talk about the liberalization of regulation in the US, and now it could potentially drive a new wave of innovation in the gaming industry.
This session, held last Tuesday, examined a handful of major consumer entertainment trends, and considered how they could manifest themselves in sports betting and other forms of gaming.
At first, Griffin talked about the context for today, and said that innovation in the gambling sector is structurally difficult due to: regulatory hurdles, high-up front costs, especially user acquisition, compliance product dev and can be investor hesitation towards sector.
"I believe we're unpenetrated in terms of start-ups meaning innovation falls to large companies, where busy roadmaps often favor "low risk, dependable rewards". He added that the growth of the industry in USA may be different than in Europe, and wonders if it is a new chapter for innovation.
He then examined two concepts: The rise of suscriptions and the concept that the niche is the new mainstream. Griffin showed a Gartner report that predicts that, by 2023, 75% of direct to consumer organizations will offer suscriptions.
Why do people like suscriptions? Predictability of cost, "set it & forget it" for routine purchases, a way to discover new things and concerns about being "trapped" into paying adressed with more transparent user control. "I believe customers have more confidence on serious brands than 5 years ago," he affirmed.
He commented cases of different precedents in the gaming sector: Sky Bet Club, Fantasy Draft and Betfair. He then analyzed how might suscriptions work in the gaming sector.
Categoría:Events
Tags: Sin tags
País: United States
Event
SiGMA North America 2026
01 de September 2026
SiGMA North America Addressed Crisis Management in iGaming
(Mexico, SoloAzar Exclusive).- During SiGMA North America 2026, Rosa Ochoa, founder of the Blue Global Gaming platform and strategic advisor for gaming operators; Iliana María Pineda Echeverri, Chief Legal & Compliance Officer at Wplay.co; Iraid Rosales, Country Manager Mexico at Amusnet; and Elizabeth Maya Cano, Executive President of CORNAZAR, analyzed the key factors in managing crisis situations within the iGaming industry, with a special focus on transparency, communication, technology, and preparation.
Friday 25 Sep 2026 / 12:00
Affiliates and Acquisition: Keys to Regulated Markets in North America
(Mexico City, SoloAzar Exclusive).- During SiGMA North America 2026, Cristopher Guzmán Reyes, Head of Affiliates at Logrand Entertainment Group; Guga Júnior, influencer and slots expert at Scalar Partners; Andrés Gómez, Head of Latin America Go-to-Market Strategy at Admattic; Yambot Aguilera, Gaming and Finance Sales Director at Google; and Paula Gabriel Jiménez, Advertising Client Growth Director for Microsoft at Aleph, analyzed the state and provincial affiliate ecosystem in North America, as well as the acquisition challenges in regulated markets.
Thursday 24 Sep 2026 / 12:00
Jordi Sendra, CEO of Alea: "Latin America is one of our most important regions"
(Mexico City, SoloAzar Exclusive).- The CEO of Alea analyzes the company's participation in SiGMA North America, the potential of Mexico and Brazil and the growth opportunities in North America and Latin America. It also reviews the new features presented during the event, including the new sportsbook vertical and Alea Jackpot.
Wednesday 23 Sep 2026 / 12:00
SUSCRIBIRSE
Para suscribirse a nuestro newsletter, complete sus datos
Reciba todo el contenido más reciente en su correo electrónico varias veces al mes.
