With expanded stages focused on global and emerging markets, and the debut of the Affiliate Leaders Awards, SBC Summit 2025 continues to solidify its reputation as the premier global event for the betting and gaming industry.

SBC Summit 2025:  Activities Day 2

09:00 - 10:00: Exhibition floor opens for exhibitors only

09:00 - 18:00: Food Festival open for breakfast

10:00 - 18:00: SBC Summit Exhibition welcomes all attendees

10:00 - 18:00

Purple Zone, Feira Internacional de Lisboa & MEO Arena

The Affiliate Leaders Summit returns as a standalone event within the wider SBC Summit, and for the first time, it will run across all three days of the event.

10:30 - 16:30

Media HQ Auditorium II: Slots Masterclass

A three-session workshop, giving delegates a better understanding of the basic principles behind the operation of Games of Chance; both Land-based and On-line.

That includes understanding different player profiles (and their expectations), and based on this understanding, how to implement a Pricing & Product strategy and a Reward strategy.

Sessions are executed by Lucien (Lucas) Wijsman, best known for his role at The Slot Academy (now the Electronic Gaming Academy) and for having advised many Land-Based Casino Operators across Europe (and other parts of the world).

11:00 - 16:30

FIL Square: 3v3 Football Championship sponsored by Odds88

SBC Summit 3v3 Football Championship sponsored by Odds88 will be a highlight of SBC Summit, where 16 teams compete to be crowned the SBC Summit 3v3 Football Champions. 

Running over 3 days of the summit players from the industry show off their skills at the SBC Summit 3v3 Arena. 

The group stages take place on Day-1 and Day-2, with the knock outs and finals on Day-3.

11:20 - 17:30

MEO Arena: Super Stage

Adjacent to FIL, the Super Stage takes place at MEO Arena—Portugal’s largest indoor venue and the perfect backdrop for our most impactful conference sessions.

The Super Stage is where the big ideas take the spotlight. Expect headline keynotes from marketing icon Gary Vaynerchuk and former Director of Market Development and Spokesperson for Facebook Randi Zuckerberg—well-timed for the industry’s current tech focus.

Beyond the keynotes, the stage will feature a high-calibre lineup of panel discussions led by some of the most influential voices in today’s betting and gaming landscape.

By night, MEO Arena will shed its conference persona and come alive as a venue for celebration, hosting the Affiliate Leaders Awards, SBC Awards, and the spectacular INFINITY Lisbon Closing Party.

11:20 - 17:30

Feira Internacional de Lisboa & MEO Arena: Global & Emerging Markets Stages

With delegates from 134+ countries joining us last year, it’s clear this event is global—and we’re expanding to match. Say hello to two new stages: Global Markets and Emerging Markets.

Global Markets Stage

Day 2 (today): Western Europe

Day 3 (tomorrow): North America

Emerging Markets Stage

Day 2 (today): Eurasia & Middle East

Day 3 (tomorrow): Asia

19:00 - 23:00

Meo Arena: Affiliate Leaders Awards

Making its debut in 2025, the Affiliate Leaders Awards is a brand-new ceremony dedicated to honouring the top performers in affiliate marketing. This standalone black-tie event will shine a well-deserved spotlight on the affiliates, operators, and suppliers redefining performance marketing across the global betting and gaming industry.

Taking place at the MEO Arena, this spectacular evening will host 600 guests for lavish entertainment and a three-course meal.

Curated award categories span three core groups:

- Affiliates: Campaign of the Year, Content Creator of the Year, Rising Star, and more

- Operators: Best Partner Support, Strategic Affiliate Team of the Year

- Suppliers: Technology Provider of the Year, Best Affiliate Tools or Platforms

Once the shortlists are revealed by a panel of independent judges, the winners in each category will be selected by the audience.

From the varied range of conferences and workshops, this afternoon we can find the following:

16.40-17.30: The Future of Bet Builders – Risk, Rewards & Tech Evolution  -  Stage 3 - Technology

16.45-16.55: Cybersecurity in Web3 — From Theory to Practice: Avoiding the Next Bybit Moment  -  Web 3.0 & Blockchain Academy - Sala Tejo Stage 2, MEO Arena

16.50-17.30: Mastering the Metrics: Making Affiliate Deals Work Smarter  -  Stage 4 - Affiliate Leaders – Audience

16.50-17.30: Can an ethical VIP scheme be profitable?   Stage 5 - Player Protection -Research

16.55-17.05: Workshop: The Future of Sports Betting Sponsorships: Unlocking Fan Engagement with Web3  -  Web 3.0 & Blockchain Academy - Sala Tejo Stage 2, MEO Arena