SBC Summit 2025 Opens Today: 135,000 m² of Innovation, Networking, and Deals
⏱ 4 min read
(Lisbon, SoloAzar Exclusive).- Today marks the official kickoff of the 2025 edition of SBC’s flagship show—its biggest and boldest yet. Spanning an impressive 135,000 square meters and welcoming over 30,000 attendees, including 8,000 operator representatives, this year’s event sets a new benchmark in attracting high-quality, decision-making buyers. Dive into the full schedule and discover everything the show has to offer in the complete article.

Opening Times 8.00 to 18:00
10:00 - 18:00: SBC Summit Exhibition welcomes all attendees
Food Festival
People can grab food and drinks easily at the food trucks placed all around the exhibition floor.
At Room 2.7, it was held a Recovery in Gaming Breakfast Social from 09:30 to 10:30.
An alcohol and drug recovery community for people in the gambling industry, with the aim to provide a safe, confidential space for anyone in recovery or struggling with addiction.
Contact : Huw: +44 (0) 7585 306 330, Email: huw@recoveryingaming.com / www.recoveryingaming.com

10:00 - 18:00
Feira Internacional de Lisboa & MEO Arena
SBC Summit
The 2025 edition will be the biggest yet, spanning 135,000 square meters and welcoming 30,000 attendees, including 8,000 operator representatives, demonstrating SBC's strong focus on attracting high-quality, qualified buyers.
SBC Summit is a truly global-calibre event that addresses every business need, from brand awareness to lead generation. It is the fastest-growing event in gaming, built to connect every vertical, every job title, and every objective, without compromising on quality.
The conference remains educationally rich, with six stages, brand new Tech Academies and more than 550 industry-leading speakers delivering high-level insights across all sectors.
Expo Highlights:
700 exhibitors spread across specialised Summits and zones:
- Affiliate Leaders Summit with 3,500+ affiliates
- Payment Expert Summit
- Sports Betting & iGaming Zone
- Casino & iGaming Zone
- Player Protection Zone
- Startup Zone
-In the morning, from 10:00 to 12:00, LATAM & Brazil Conference: Brunch Networking was held at Global Markets Lounge
-Emerging Markets Lounge: Africa Conference: Brunch Networking
Is Africa on your radar? Was the Africa Brunch, sponsored by SmartSoft Gaming, at the Emerging Markets Lounge, right next to the new Emerging Markets Stage. The stage was added this year to put fast-developing regions like Africa in focus.
10:00 - 18:00
Green Zone, Feira Internacional de Lisboa & MEO Arena
Payment Expert Summit
It brings together global payment leaders, tech providers, operators, compliance experts, and financial institutions for three days of focused, high-level content.
On the conference side, the Payment Expert Summit will run across a dedicated Technology Stage
10:00 - 18:00
Purple Zone, Feira Internacional de Lisboa & MEO Arena
Affiliate Leaders Summit
For the first time, it will run across all three days of the event. It is designed to foster connections between affiliates, operator affiliate managers, and key players.
10:45 - 13:15
MEO Arena: Super Stage
Adjacent to FIL, the Super Stage taok place at MEO Arena—Portugal’s largest indoor venue and the perfect backdrop for impactful conference sessions.
11:00 - 16:30
FIL Square
3v3 Football Championship sponsored by Odds88
SBC Summit 3v3 Football Championship sponsored by Odds88 will be a highlight of SBC Summit, where 16 teams compete to be crowned the SBC Summit 3v3 Football Champions.
Running over 3 days of the summit players from the industry show off their skills at the SBC Summit 3v3 Arena. The group stages take place on Day-1 and Day-2.
12:00 - 17:30
Feira Internacional de Lisboa & MEO Arena
Global & Emerging Markets Stages
13:00 - 14:00
Room 2.7
Recovery in Gaming Lunch Social
An alcohol and drug recovery community for people in the gambling industry. Our aim is to provide a safe, confidential space for anyone in recovery or struggling with addiction.
Contact : Huw: +44 (0) 7585 306 330, Email: huw@recoveryingaming.com / www.recoveryingaming.com
13:15 - 17:30
SALA TEJO : Tech Academies
SBC Tech Academies are tailored for professionals eager to sharpen their edge across two of the most dynamic and future-focused disciplines: Artificial Intelligence and Startup Innovation.
15:20 - 15:50
Global Markets Lounge
LATAM & Brazil Conference: Refreshment Break
Sponsored by PG Soft, at the Global Markets Lounge, right next to the new Global Markets Stage, on Tuesday, 16 September.
15:20 - 15:50
Emerging Markets Lounge
Africa Conference: Refreshment Break
Join the Africa networking and refreshments break, sponsored by SmartSoft Gaming, at the Emerging Markets Lounge, right next to the new Emerging Markets Stage, on Tuesday, 16 September.
16:00 - 17:00
B795 Networking Lounge Hall 2
21VIRAL Networking Drinks reception
Come and join us at B795 Networking Lounge for networking drinks, to mark the end of day 1 of SBC Summit
16:00 - 17:30
B795 Seating Area
Networking Drinks by 21Viral
18:00 - 21:00
Altis Grand Hotel
IMGL Opening Ceremony
The International Masters of Gaming Law (IMGL), the industry’s leading association of gaming lawyers, is co-locating its Autumn Conference to coincide with SBC Summit.
The Opening Ceremony will take place on Tuesday, 16 September at 18:00
20:00 - 02:00
Urban Beach
SBC Summit Opening PartyDon't Miss!
Get ready to wrap up Day 1 of SBC Summit 2025 in true Lisbon style. The Opening Party at Urban Beach, one of the city’s most iconic nightlife destinations, will bring the global gaming community together for a night of music, drinks, and world-class networking.
Tomorrow
Wednesday, September 17
09:00 - 18:00
Day 2 Exhibition Opening Times
09:00 - 10:00: Exhibition floor opens for exhibitors only
09:00 - 18:00: Food Festival open for breakfast
10:00 - 18:00: SBC Summit Exhibition welcomes all attendees
10:00 - 18:00
Green Zone, Feira Internacional de Lisboa & MEO Arena
Payment Expert Summit
The Payment Expert Summit returns as a key part of the wider SBC Summit, bringing together global payment leaders, tech providers, operators, compliance experts, and financial institutions for three days of focused, high-level content.
10:00 - 18:00
Purple Zone, Feira Internacional de Lisboa & MEO Arena
Affiliate Leaders Summit
The Affiliate Leaders Summit returns as a standalone event within the wider SBC Summit, and for the first time, it will run across all three days of the event.
Categoría:Events
Tags: SBC Summit,
País: Portugal
Región: EMEA
Event
SiGMA North America 2026
01 de September 2026
LatAm Regulators Discussed Illegal Gambling and Innovation at SiGMA North America
(Mexico City, SoloAzar Exclusive).- The panel "The Red Pen Forum: Regulators Respond to the Industry," held during SiGMA North America 2026, brought together representatives from Uruguay, Argentina, Puerto Rico, and Honduras to analyze regulatory challenges, digital transformation, illegal gambling, and the need to adapt lotteries for new generations. The conference was moderated by Rodrigo Cigliutti, Executive Director of CIBELAE (Ibero-American Corporation of State Lotteries and Betting), and featured the participation of Marcelo Visconti, National Director of Lotteries and Quinielas of Uruguay; Carlos Moyano, President of IAFAS Entre Ríos, Argentina; Heidi Hernández Olivo, Deputy Secretary of the Puerto Rico Lottery; and Lissa Mencía, General Director of Lottery Operations and Games at Loto Honduras.
Monday 28 Sep 2026 / 12:00
SiGMA North America Addressed Crisis Management in iGaming
(Mexico, SoloAzar Exclusive).- During SiGMA North America 2026, Rosa Ochoa, founder of the Blue Global Gaming platform and strategic advisor for gaming operators; Iliana María Pineda Echeverri, Chief Legal & Compliance Officer at Wplay.co; Iraid Rosales, Country Manager Mexico at Amusnet; and Elizabeth Maya Cano, Executive President of CORNAZAR, analyzed the key factors in managing crisis situations within the iGaming industry, with a special focus on transparency, communication, technology, and preparation.
Friday 25 Sep 2026 / 12:00
Affiliates and Acquisition: Keys to Regulated Markets in North America
(Mexico City, SoloAzar Exclusive).- During SiGMA North America 2026, Cristopher Guzmán Reyes, Head of Affiliates at Logrand Entertainment Group; Guga Júnior, influencer and slots expert at Scalar Partners; Andrés Gómez, Head of Latin America Go-to-Market Strategy at Admattic; Yambot Aguilera, Gaming and Finance Sales Director at Google; and Paula Gabriel Jiménez, Advertising Client Growth Director for Microsoft at Aleph, analyzed the state and provincial affiliate ecosystem in North America, as well as the acquisition challenges in regulated markets.
Thursday 24 Sep 2026 / 12:00
SUSCRIBIRSE
Para suscribirse a nuestro newsletter, complete sus datos
Reciba todo el contenido más reciente en su correo electrónico varias veces al mes.