Latin America has emerged as one of the most commercially attractive yet complex sports betting and casino regions in the world. Rapid growth in player demand, strong mobile engagement, and highly diverse regulatory frameworks across individual countries continue to shape how operators approach this fast-evolving market.

On Thursday, 11 June 2026, Stage Five  at SBC Summit Americas will host the Latin America Sports Betting & Casino track,  bringing together operators, suppliers, regulators, and technology providers to examine how businesses can succeed across the region’s fragmented landscape. The sessions will focus on practical insights into product development, technology implementation, and market-entry strategies tailored to Latin American realities.

Attendees will explore how artificial intelligence is transforming player experience, what drives game performance in mobile-first markets, and how regulatory frameworks are progressing across the continent. The track will also address how lottery operators can modernise their offerings to deliver player-centric experiences that increase engagement and long-term value.

Rasmus Sojmark, Founder and CEO of SBC, commented:
“As more Latin American countries move towards regulated gaming markets, success depends on understanding local player expectations, building mobile-optimised product portfolios, and applying technology in ways that strengthen trust, safety, and sustained engagement.

“This track highlights how operators and suppliers can innovate to deliver compelling player experiences and build scalable, compliant businesses across Latin America’s diverse markets.”

Opening the track is the panel, The LatAm Betting Boom: Technology and the User Experience, which will examine how technology is transforming the player experience for customers across Latin America. Speakers will unpack how operators are applying AI and machine learning to understand bettor behaviour, identify expansion opportunities, and work with suppliers to build products that match the needs of a mobile-first audience.

The session, The Future of Sports Betting in Latin America will examine the region’s explosive growth in recent years, exploring how regulation, mobile technology, and rising investment are creating new opportunities for operators. The panel will also consider where the strongest commercial openings lie in the region and how operators can position themselves to capture growing player demand.

Mobile-First Design: Games Designed for Being on the Go will examine why mobile optimisation is central to performance in Latin America, and how suppliers are refining gameplay to meet the expectations of players who engage almost entirely on handheld devices.

The session Cross-Platform and Cross-Channel Innovation: The Future of National Lotteries in South America will analyse how lotteries are modernising their platforms to allow players to participate in draws via mobile, online, and retail channels. Speakers will unpack how companies can build engaging experiences for players by adding instant games alongside draw products to keep play varied and enjoyable.

Expert speakers confirmed to appear across the track include: Marcos Bonetti (Co-Founder & CMO, Appuesta), Ximena Martinez (Chief Marketing Officer, WPlay), Emilia Perez (Marketing Director LATAM, Rush Street Interactive), Andrea Rossi (Commercial Director, Betsson Group), and Pablo Viana Ruiz de Aguirre (Head of Latam, RETAbet)

The Latin America Sports Betting and Casino track is one of several tracks dedicated to navigating the region’s market. Other useful tracks for delegates include Payments & Tech, Regulation & Compliance, Leaders, and Player Protection.