Revenue, expansion, and acquisition rates are all ways to measure success.  But none can be achieved without preparation.

The companies that consistently come out on top are those that understand what’s coming next. They stay ahead of regulatory changes, know which technologies are impacting player engagement, and understand where their audience is actually spending time.

Those who fail to look ahead open themselves to a range of risks, from compliance issues and failed marketing campaigns to integrating gaming formats that could soon become illegal. 

SBC Summit Americas 2026 will bring together operators, affiliates, suppliers, and industry leaders across its conference to help attendees answer the all-important question: what does the road ahead actually look like for gaming in the Americas?

Below, we have highlighted the sessions designed to help stakeholders prepare for what’s next across regulation, iGaming, marketing and payments & technology. 

Regulation: Knowing the Rules Before They’re Written

For companies looking to expand successfully and compliantly, staying ahead of regulatory change is essential. Businesses must understand upcoming reforms, track markets moving toward regulation, and keep pace with evolving rules around the products and formats they are permitted to offer.

SBC Summit Americas will feature a series of panels helping stakeholders stay on the right side of the regulatory conversation in 2026.

What they’ll tackle on stage: 

• The key regulatory reforms set to impact Latin America
• The latest state regulation, igaming frameworks and regulatory requirements shaping the markets in North America
• How Latin American regulators are approaching compliance in key markets like Brazil, Colombia and Mexico
• How operators can integrate new formats like sweepstakes and prediction markets whilst staying compliant

Panels to watch: 

• Latin America’s Evolving Gaming Frameworks
• Regulator Rumble: The future of LatAm
• Innovation vs. Regulation: Finding Common Ground in Prediction Markets and Emerging Formats
• Regulators Rising: How Oversight Is Shaping North American Gaming

iGaming: Understanding the Formats That Will Define the Next Era of Play

The emergence of new gaming formats in recent years has left online operators with a lot to consider in 2026. Prediction markets are pulling some players away from traditional sportsbooks, whilst sweepstakes casinos are forcing the industry to rethink how online gaming is even defined.

With regulations steeped in uncertainty, and players expecting more engaging and varied offerings than ever before, it has never been more important for operators to understand not only the emerging formats capturing player attention, but the regulatory frameworks influencing their future. 

SBC Summit Americas will host leading operators and regulators to discuss where online gaming is heading. 

What they’ll tackle on stage:

• How prediction markets are challenging the traditional betting model
• What the future of sweepstakes casinos looks like as regulation starts to catch up
• How lottery courier services are evolving and what that means for operators
• How gamification and smarter product design are changing what players expect

Panels to watch:

• The Big Picture: Steering the Future of Gaming
• Prediction Markets: What’s the Future of Futures?
• Clearing the Air on Sweepstakes: Navigating Regulation and Opportunity
• Lotto Couriers Under Review: Where Do States Draw the Line?
• Designing the Future of Play: Creativity Meets Casino

Marketing & Affiliation: Future-Proofing How You Reach and Retain Players

The affiliate landscape has shifted a lot in a short space of time. Audiences are spread across more channels, players are becoming more savvy to traditional marketing tactics, and driving traffic simply doesn’t cut it anymore. 

Affiliates leading the charge in 2026 are those that are thinking like media companies, experimenting with new technologies and short-form content, and creating a strong presence on emerging platforms. 

SBC Summit Americas will bring together leading marketing specialists and affiliate leaders to shine a light on what’s driving the future of acquisition. 

What they’ll tackle on stage:

• How successful affiliates are moving beyond traffic and building authentic brands
• The new platforms and content formats that are driving acquisition 
• How LatAm affiliates are adjusting acquisition, content and deal structures to reach new audiences. 
• The latest martech boosting player loyalty and lifetime value 

Panels to watch:

• Affiliate Leaders Panel: The New Face of Affiliates: Branding, Voice, and Value
• Beyond the Link: Redefining Affiliate Growth Through Emerging Channels
• Affiliate Leaders 2026: Strategies for the Next Wave of Growth
• AI, Martech & the Player Journey: Redefining Engagement

Payments & Technology: Building the Infrastructure for What’s Next

Players expect things to be fast, smooth, and personal, and the gap between that expectation and what most operators currently offer is closing quickly. 

AI is changing how operators think about personalisation and risk. New payment methods are reducing friction in ways that actually affect retention. And in Latin America, a wave of digital adoption is creating opportunities that are genuinely new territory for a lot of businesses.

SBC Summit Americas will shine a light on the latest innovations in payments and technology, impacting gaming across the Americas.

What they’ll tackle on stage:

• How AI and cloud infrastructure are changing the way operators manage risk and personalise experience
• How operators can find the balance between personalised payments and player protection
• The payment methods gaining traction and what operators need to know about them
• How Latin America’s digital growth is creating new opportunities for gaming technology

Panels to watch:

• Tech Leaders: How Are Tech Leaders Shaping the Industry
• The Future of Payment Personalisation: Should Players Choose How They Pay?
• Emerging Payment Methods: Biometrics, BNPL, Open Banking & More
• Tech Titans: How Innovation is Powering the Next Digital Frontier

Final Thoughts

The SBC Summit Americas conference agenda isn’t just about tackling the issues industry stakeholders are facing today. It also prepares the industry for what’s on the horizon. 

From landmark regulations that could halt emerging gaming formats to understanding the channels and technologies that will define player engagement in the years ahead, attendees will leave with the clarity to make smarter, more confident decisions about where their business needs to be.

Get Your Ticket to SBC Summit Americas:

VIP Pass – Our VIP Passes are available for just $700. You’ll have access to the full conference agenda, show floor, complimentary food at our Food Festival and our evening networking events!

Expo+ Pass: Includes access to the expo floor and all conference sessions (does not include access to evening networking events). Get Your Expo+ Pass at $95.

Complimentary Operator & Affiliate Passes: Operators and affiliates can apply for free passes for SBC Summit Americas, subject to approval. Apply for Your Complimentary Operator Pass | Apply for Your Complimentary Affiliate Pass.