A record event in growth and participation

This was the largest SBC Summit Latinoamérica to date, with unprecedented growth and participation. 

One of the highlights was a speech by René Higuita, the legendary Colombian goalkeeper, who shared inspiring insights on leadership and resilience that resonated deeply with the audience. 

The event also featured keynote speakers such as Senator Irajá Abreu, from the province of Tocantins, Brazil, and Yuri Guerra, Director General of Casino Games and Slot Machines from Peru. Their views on regulatory updates and market developments added significant value to the discussions.

The evening networking opportunities were exceptional, highlighted by an unforgettable networking party at Chase Stadium, home of Lionel Messi's Inter Miami. This unique venue allowed attendees to connect in a vibrant and dynamic environment, reinforcing the event's reputation for combining business with memorable social experiences.

Feedback from attendees

We received extremely positive feedback from attendees, who highlighted the variety of speakers, as well as the sessions and panels that addressed key challenges and opportunities in the sector. 

The networking was a real standout, with many saying it was easy to connect with top operators, regulators, and suppliers. Exhibitors were happy with the high-quality leads they got, and newcomers appreciated how welcoming and accessible the event was, making it easy to meet and collaborate with key players. 

The mix of great content and a strong turnout of senior decision-makers really made this the most important event for the industry in the region.

SBC Summit Americas: fusion of SBC Summit Latinoamérica and SBC Summit North America 

The launch of SBC Summit Americas will be a truly Americas-wide event, bringing together the vibrancy of Latin America and the sophistication of North American markets. Attendees will be able to enjoy a broader and more dynamic programme, with conferences dedicated to North America and Latin America, ensuring that opportunities and challenges specific to each region are addressed.

Mergers and acquisitions will take centre stage, reflecting their growing importance in shaping the future of the industry. 

New features: we are introducing the SBC Americas Leaders Summit, a high-level event designed specifically for CEOs and senior executives from both regions to address strategic industry challenges.

The Affiliate Leaders Summit and the Payments Experts Summit, following their successful debut in Lisbon, will coincide with the SBC Summit Americas, offering in-depth discussions on these crucial sectors. 

In addition, the Casino and Sports Betting Zone will be an essential part of the event, showcasing cutting-edge innovations and serving as a hub for the industry's leading operators and suppliers.

The expanded format will create a platform for cross-regional collaboration, maintaining the energy and passion of Latin America and the business-focused precision of North America. This event will establish a new benchmark as an unmissable gathering for gaming and sports betting professionals from across the Americas.

Key figures at the Conferences 

Bringing together the entire ecosystem—industry leaders, regulators, operators, suppliers, affiliates, and investors—is absolutely crucial for the success of the event and the continued growth of the Latin American market. The insights shared by key figures shape discussions on market trends, regulatory updates, and strategic innovations, providing attendees with actionable knowledge to drive progress.

Regulators play a vital role in fostering trust and creating a stable framework for growth, while industry leaders share strategies for navigating challenges and seizing new opportunities. Their combined presence not only elevates the quality of discussions but also attracts global attention, encouraging investments and partnerships that are essential for market development.

By uniting all these voices in one place, the event creates a unique platform for collaboration and alignment, ensuring that every aspect of the ecosystem works together to build a vibrant, sustainable, and innovative future for the Latin American gaming and sports betting industry.

SBC promises a historic future on the American continent

Looking ahead, 2025 is set to be a landmark year for SBC. With the continued growth and success of our events, we’re on track to solidify ourselves as the “leading event organizer in the industry”. 

The coming year will see us expand our reach, with even bigger events that bring together more players from across the globe. 
As we continue to innovate and refine the attendee experience, we’ll ensure that SBC remains at the forefront of industry conversations and collaborations. 

2025 will be a year of tremendous opportunity, marked by even more dynamic content, expanded networking opportunities, and greater participation from key decision-makers. 

We're excited to lead the charge in shaping the future of gaming and sports betting worldwide.