SBC Summit North America confirms July return to New Jersey

The 2021 edition of the Summit was the best-attended dedicated event yet staged for the high-growth sports betting and emerging igaming sectors in the region. That record is certain to be broken this year, with the show floor at the Meadowlands Exposition Center in Secaucus already sold out. 

The Summit will be the centerpiece of three days of high-level events, which also include the Player Protection Symposium on July 12, and the second annual SBC Awards North America at Pier Sixty, Manhattan on July 14. 

Sue Schneider, VP Growth & Strategy Americas for SBC, said: “We’re delighted to be returning to New Jersey and bringing together a community of sports betting and igaming operators, regulators, affiliates, and suppliers to connect and discuss the developments shaping the future of this fast-moving industry. 

“The feedback from last year’s event was overwhelmingly positive, presenting us with a real challenge to ensure this edition is even more successful. However, we have some exciting plans in place that make the 2022 edition unmissable for everyone involved in betting or online casino in the U.S. and Canada.”

Delegates can expect more of all the things that made last year’s SBC Summit North America such a hit with attendees, exhibitors and sponsors.

As with every SBC-organized event, the conference will bring together many of the online gambling industry’s most influential executives to share their experiences, detail solutions to tackle some of the sector’s biggest issues, and ideas for succeeding in newly-regulated markets.

The key themes for the eight-track conference are:

• the converging worlds of entertainment, professional sports, and betting


• leadership in sports betting


• the future of igaming


• the latest sports betting technology


• regulatory progress and entry into new markets


• the investment landscape, from listed companies to the startup culture 


• payments technology


• player engagement strategies 

More than 250 high-level speakers will participate in the conference over 13 and 14 July, with those already confirmed including representatives from FanDuel, BetMGM, Caesars Digital, Bally’s Corporation, Penn National Gaming, Entain, and Resorts Digital Gaming. 

The conference will also feature the second edition of the SBC First Pitch contest, in which sports betting and igaming startups will compete to win a prize package that will help the victor’s development and growth plans. Last year saw sports betting ratings agency SharpRank and digital media specialist Parleh Media Group share a top prize valued at more than $90,000. 

In 2021, the Summit’s show floor featured major global suppliers and some of the industry’s most innovative challenger brands showcasing their latest technology, games, and content to an audience of operator decision makers from markets across North America. The event was also selected by suppliers including IGT, SCCG, and PayNearMe as a setting to launch new products and services. 

It proved to be a highly-effective setting for making valuable new contacts and generating leads, and space on the SBC Summit North America 2022 show floor is already sold out. Many of the exhibitors from last year have confirmed their return, in order to present the next generation of their products to an audience that includes every major online operator in the region, along with representatives of tribal and commercial casinos.

The final element that will help to make the Summit a valuable and memorable experience for all attendees is the evening networking program included with the ticket. Delegates will have access to three nights of exclusive events, including the Sports Betting Hall of Fame Class of 2022 ceremony and a lavish closing party.

Book your Full Access Pass for SBC Summit at the Super Early Bird rate of $495 here, or enquire about the last remaining exhibition and sponsorship opportunities by contacting sales@sbcgaming.com.