Scientific Games showcased an array of great new proprietary games at ICE 2020

What are you exhibiting this year at ICE 2020?

Scientific Games is proud to display passion-filled, entertainment experiences built on the games, technology and products that players and partners love, which all come together in Scientific Games’ entertainment ecosystem powered by advanced solutions, systems and technology designed to increase player engagement and provide the most complete operational enhancements for our partners. At ICE London 2020, we will primarily focus on the connection amongst player-favorite games and the industry’s leading iGaming and sports betting platforms.

This includes an array of great new proprietary games like Hot Hot Jackpot®, Penny Pier™ Link and Ultra Hot Mega Link™ all complemented by cutting-edge hardware, designed to immerse players in the game, creating a richer experience. We will also display Equinox® UK hardware showcasing great new titles including Heidi’s Bier Haus®, 7s to Burn™ Free Spins Community and 5 Treasures® as well as bring the classic 5 Reel Mechanic (5RM) to the innovative TwinStar® platform with the TwinStar 5RM and top performing titles like Dancing Drums® and Lock it Link®.

Scientific Games also debuted the latest innovations in table games, shufflers and system products including Quartz®, a dramatically redesigned ETG cabinet with an immersive play experience offering players a dynamic stadium gaming experience; GM Atlas™, a next-level progressive operating system with new bonus and jackpot options; MDX™, a new multi-deck shuffler with the capacity to shuffle and sort up to ten decks of cards; and a relaunch of the MCC™ system to further optimize operations and improve productivity thanks to its intuitive design and a new user interface.

We also showcased cutting-edge content and experiences for iGaming, offering thousands of immersive casino games and dynamic player experience features in one integration. The platform, which combines player management experience and world-class content, includes games like Mega Drop™ Jackpot System, Mega Drop Quest and Jackpot Wars™.

In addition, demonstrated the amazing capabilities of our turnkey, yet modular, sports betting solution, OpenSports™. The industry’s most trusted sportsbook offers new features including OpenMarket™, a two-sided network that aggregates data, pricing and value-added content services; OpenTrade™, trading and pricing of a sportsbook including customer profiling, full risk and liability management, all managed by Scientific Games; and Builder, which provides the operators the ability to create their own betting combinations for a single sporting event.

Scientific Games also showcased incredible advances in our systems product including SG Cardless and SG Unified Wallet to offer player convenience and SG Vision™ technology which enables new systems products for patron identification and chip tracking to revolutionize player loyalty programs and table operations bringing bonusing to tables, which is an industry first.

What is the product that stands out at the show?

It’s really impossible to select a particular product that stands above the rest. Taking our display further than shows in 2019, ICE 2020 is, arguably, the strongest showcase of game content, systems and solutions Scientific Games has ever brought to the show. It is our most technologically advanced show and, we believe, the products displayed at ICE 2020 will continue to be game changing for the industry. From the interactivity of our gaming content, in both our cabinets and our OpenGaming™ solution, to the modularity of our reliable OpenSports platform, to the use of AR in SG Vision and the use of technology to create greater player convenience with SG Cardless and SG Unified Wallet, we have multiple notable products and solutions to showcase at ICE 2020 – stand outs will really be based upon the visitors’ area of interest within the industry.

How is the company positioned in this region?

Scientific Games is a world leader in entertainment offering dynamic games, systems and services for casino, lottery, social gaming, online gaming and sports betting. We offer the gaming industry’s broadest and most integrated portfolio of game content, advanced systems, cutting-edge platforms and professional services. Our distribution is unsurpassed, and our entertainment ecosystem is designed to increase player engagement and provide the most complete operational enhancements for our partners. We continually explore new avenues to advance the industry and have a unique perspective from which to do so as we integrate platforms across the entire gaming entertainment ecosystem in multiple markets.

How important is it for the company to participate in ICE?

As a global distributor, we always look forward to meeting with our customers at shows around the globe and, as the first gaming exhibition of the year, ICE is always a highlight for our team and our partners.

This is the first important trade show of the year, how does the calendar of events continue for the company and what are the expectations?

We look forward to ICE as a celebration of new ideas that continue to advance the gaming industry. Scientific Games is always at the center of those advancements, so we are always eager to meet with our partners to showcase our newest products and solutions.

What are the goals you hope to achieve in 2020?

Our goal, now and always, is to increase player engagement, creating the games and products players love to enhance the operations of our partners. We are focused on helping our partners win.

How does Brexit affect the industry in this region?

Both the UK and the entire EMEA region remain important to Scientific Games, as evidenced by our teams dedicated to the region and products specialized for the market.

How does the firm accompany the evolution of the players?

Scientific Games provides comprehensive solutions for our partners – we touch every aspect of the customer experience within the gaming entertainment landscape, including brick-and-mortar casino resorts as well as social gaming and mobile betting. With the broadest and most integrated portfolio of products in the gaming industry, our solutions are cutting-edge and are built to accommodate the changing tastes of consumers. Player preferences and expectations have changed dramatically over the past few years with the advancement of technology in other sectors, and Scientific Games is at the very forefront of responding to those preferences as well as introducing new product features that not only enhance the player experience but help casinos enhance their operations – from better understanding their customer spending habits across the casino ecosystem to patron identification to support responsible gaming practices.