After more than two years, ICE London had its big comeback. During the first day, a large number of visitors gathered at the stand of the most important companies that are showing their products and services.

In addition, today the conference and learning programs continue, which have been part of the event for many years, highlighting the most important topics of interest both worldwide, and particularly focusing on different regions.

Agenda for Day Two

iGB Affiliate London Conference program is returning to ExCeL London on Wednesday after a two-year absence, with the show 28% bigger compared to 2020, comprising 160 exhibitors occupying 6,265 square meters of net floor space. Atendees will have the opportunity to participate in a total of 13 Conference Streams delivered across two days by some of the industry's authorities.

The iGB Conference includes sessions dedicated to the 2022 Fifa World Cup, Geo/Vertical market segmentation, SEO Disasters, Social Media Branding and Design, International Digital Marketing and Localisation, Mobile Marketing in the US, Responsible Gambling, Best Practice, App Store Optimisation, Casino Live-Streaming and a panel session dedicated to the development of the affiliate sector in the United States.

• MASTERCLASS 6: Vertical integration - How to successfully operate a full product portfolio 09:20 am – 1:10 pm

Speakers include Thomas Allen, Managing Director - Morgan Stanley; Rob Heller, CEO of Spectrum Gaming Capital; Adi Dhandhania, COO Bally's Interactive North America - Bally's; Ulrich Gilot, Head of Media - Betsson Group; Thomas Rosander, CEO - Luckbox - Real Luck Group; among others.

• Gaming Regulators European Forum (GREF) Meeting (By Invitation) South Gallery Room 10am – 6.30pm


• Influential Women in Gaming (By Invitation) ICC room 11 & 12 10am – 5pm


• Launch of ASCEND (Open) ICC Capital Suite 12.45pm – 2.30pm

ASCEND is the new mentorship initiative created to provide a network of support as well as guidance on personal and professional development. The launch will take the form of a networking buffet comprising hosted round tables. The ASCEND program will help mentees working across the entire gaming ecosystem to enhance their leadership skills, gain confidence and network with other like-minded women. iGB Portfolio Director Naomi Barton, who will be responsible for driving the initiative explained: “In order to be meaningful and effective ASCEND has to reflect the real needs of women in the industry. The intention is to use the launch event to listen to the experiences of women working in gaming, and in the process ensure that we are addressing the issues that matter to them and that will help unlock the next steps in their career paths.

• MASTERCLASS 7: Creating the next Starburst: How to build a blockbuster slot 2:00 pm – 5:35 pm

Speakers include Ofir Gal-Mor, Director of Gaming Content - 888 Holdings; Jan Chircop, Head of Gaming Projects - Betsson; Kurt Hansen, Head of Digital - GameCo; among others.

• MASTERCLASS 8: Crime, fraud and esports: Managing risk in the esports landscape 2:00 pm – 5:35 pm

Speakers include Ian Smith, Commissioner - UKGC; Paul Mendelsohn, Director of Strategy & Transformation - Entain; Adam Savinson, Esports Director - Betway; Thomas Rosander, CEO - Luckbox - Real Luck Group; Antonio Zerafa, Sports Betting Integrity Manager - Malta Gaming Authority; among others.

• MASTERCLASS 9: LatAm masterclass: The operational, strategic and regulatory 'musts' of doing business in LatAm 2 pm – 5:35 pm

Speakers include Itamar Pereira; IT Manager, Ministry Economy, Brazil; Karen Sierra-Hughes, Vice President of Latin America & Caribbean - Gaming Laboratories International; Sebastian Vivot, CTO - Buenos Aires City Lottery (LOTBA); Andre Gelfi, Managing Partner Brazil - Betsson; among others.

• YGAM - consumer protection zone - drinks reception (Open)  Consumer Protection Zone 4pm – 5pm


• Associations’ Lunch (By Invitation)  ICC room 7 & 8 12 – 4pm


• ICE Landmark Awards (Open) Clarion Sales Lounge 4pm – 5pm


• Ampersand Drinks Reception  (By Invitation)   VIP lounge 5.30pm – 7.30pm


• LatAm Networking Drinks Reception – Open to all ICE attendees The World Pavilion at ICE VOX, Capital Suite 5.30pm – 6.30pm


• LatAm Dinner (By Invitation) Aquavit 7.30pm – 11pm


• iGB Awards 2022 (Ticket Entry)  The Troxy, a Grade 11-listed Art Deco music venue in bohemian east London 7.30pm – 2.00am

This year's awards categories are 14 and comprise Affiliate Employer of the Year; Best Affiliate Manager; Best Affiliate Program; Best Bingo Affiliate; Best Casino Affiliate; Best Sports Betting Affiliate; Best Tech Affiliate; Best Tech: Affiliate Program; Best Digital Agency; Game of the Year (Public Vote); Innovation Award; Marketing Campaign of the Year; Best Newcomer and Rising Star.

• iGB Awards After Party (Ticket Entry)  The Troxy 10.30pm – 2.00am