Ms. Fields, a 40 Under 40 recipient who has previously worked with a number of respected institutions, including events company G2E Las Vegas, will be responsible for driving SiGMA's plans for advancement and development in the US.

"We're delighted to welcome Nicole Fields onboard. Nicole is a highly respected individual in the industry and her experience in the North American markets is second to none. I look forward to working with her to unlock further growth as our brand grows internationally," said COO of SiGMA Group, Sophie Crouzet.

Experienced in brand management for the casino industry, Nicole Fields joins SiGMA following a stint as Industry Relations and Program Director with Reed Exhibitions, where she honed skills building and developing relationships with global industry stakeholders, including lead targeted strategy and execution for G2E Vegas events.

"I am excited to be heading up the SiGMA team in the US, and the opportunity to work with such an innovative event company worldwide. 

"With gaming expansion on the rise in the Americas, I am excited and eager to build a premier gaming event in both regions that focuses on the guest experience and brings together all segments of the gaming industry to conduct good business at our shows," said Nicole Fields.

In 2015, Nicole received a "40 Under 40 – Rising Young Professionals" award by Global Gaming Business Magazine and was recognized as an "Emerging Leader" by The Innovation Group. In addition to her honours, Nicole has taken on additional leadership roles outside her day-to-day responsibilities, including serving as a committee member for Global Gaming Women (GGW), a non-profit focused on the support and development for women in the gaming industry. 

SiGMA Group is currently active across multiple locations, with events planned in Asia, South America, Africa, and Europe over the next two years. Individuals interested in joining SiGMA's global team may peruse vacancies here.