The appearance will be the last opportunity to see the snooker legend prior to the 2022 World Snooker Championship taking place 16 April to 2 May at the Crucible Theatre, Sheffield, England.

Delasport CEO Oren Cohen Shwartz said: "I am delighted to confirm that Ronnie O'Sullivan, the greatest snooker player of all time, will be making his first appearance as Delasport Brand Ambassador at our stand S1-340 at ICE London."

Expanding on the collaboration with Ronnie O'Sullivan, he explained: "Ronnie is a terrific personality and a snooker genius. He is widely recognised as one of the most accomplished players in the history of the game. Established 11 years ago, Delasport has earned an industry reputation as a premium Sports Betting supplier, and so our collaboration with Ronnie is a natural choice for us as we share similar values notably passion, dedication, and a high level of professionalism. Ronnie is an excellent addition to the Delasport international sports family, which includes the Balkan International Basketball League, which we are sponsoring for the second year."

On Ronnie's appearance at ICE, he added: "After two years, we are looking forward to meeting our partners, friends, and potential partners at our stand at ICE. Other than showcasing our products, solutions, and services, we are preparing several engaging activities for our stand visitors, including Ronnie's appearance. Full details of Ronnie's attendance at ICE will be shared by the first week of April."

Delasport has established itself as a global premium supplier, providing, adaptable solutions per market, turnkey, iFrame, and white-label sports betting, online casino and player account management platform (PAM).