Slotegrator, a leading software supplier and aggregator for online casino and sportsbook operators, marked ICE Barcelona 2026 as a key milestone in its global strategy. The event not only amplified the company’s renewed market positioning following its rebranding process, but also delivered concrete business opportunities and deeper engagement with decision-makers from across the iGaming value chain.

“ICE Barcelona 2026 was a highly successful milestone for Slotegrator, in terms of both brand visibility and tangible business outcomes,” said Andrii Lipovyi, senior sales manager at Slotegrator. He noted that this edition of the show carried particular relevance for the company, as it reflected the evolution of its refreshed identity. “From a commercial perspective, the event exceeded expectations: we held dozens of high-quality meetings with operators, startups, and strategic partners, and initiated several promising negotiations that are already progressing into concrete projects.”

Beyond immediate deal-making, Lipovyi emphasized the broader strategic value of the event. “ICE Barcelona once again proved to be a powerful platform for strengthening relationships with existing partners and reinforcing Slotegrator’s role as a long-term technology and consulting partner for iGaming businesses worldwide,” he said.

Decision-makers drive high-value conversations

Slotegrator highlighted the exceptionally high quality of the audience at ICE Barcelona 2026, particularly the strong presence of senior-level decision-makers. According to the company, this elevated the level of discussion and shifted conversations toward concrete business strategy rather than early-stage exploration.

“The quality of the audience at ICE Barcelona 2026 was exceptionally high,” Lipovyi explained, pointing to the attendance of “CEOs, CTOs, product owners, and compliance leads.” He added that many of the contacts came from mature operators seeking to optimize existing platforms or enter new regulated markets, as well as from emerging brands in search of reliable turnkey and consulting solutions. “This confirms that Slotegrator is increasingly perceived not only as a platform provider, but as a comprehensive technology and business partner,” he said.

Full ecosystem on display

At the exhibition, Slotegrator presented its complete portfolio, covering the entire lifecycle of an iGaming project. “At ICE Barcelona 2026, we focused on showcasing Slotegrator’s full ecosystem of solutions — from our turnkey online casino platform to our APIgrator game content aggregator, payment systems, and licensing and consulting services,” Lipovyi stated.

Three areas attracted the strongest interest from visitors: the company’s modernized turnkey platform architecture designed for faster market entry and scalability; its advanced payment and crypto integration solutions; and its consulting services related to licensing, compliance, and launches in regulated jurisdictions. According to Lipovyi, attendees were particularly focused on understanding “how Slotegrator can support not just the technical side of launching an iGaming project, but its entire lifecycle — from idea to full-scale operation.”

Industry trends shaping the roadmap

Discussions at ICE Barcelona 2026 also highlighted several trends expected to define the industry in the short and medium term. “Regulation and compliance remain at the center of industry strategy,” Lipovyi said, noting that operators are increasingly seeking partners capable of navigating legal complexity alongside technical execution.

He also pointed to personalization and player experience as decisive competitive factors, driven by greater use of data, loyalty mechanics, and responsible gaming tools. In addition, operational efficiency emerged as a central theme. “The industry is moving away from heavy, inflexible systems toward modular, adaptable infrastructures that allow businesses to react quickly to market changes,” he explained.

Strategic priorities and market expansion

Following the event, Slotegrator’s focus for 2026 is centered on the continued evolution of its technology ecosystem. “Slotegrator’s main strategic priority is to further develop its technology ecosystem in line with the market’s demand for flexibility, security, and scalability,” Lipovyi said.

The company is concentrating on expanding modular platform solutions, enhancing payment products—particularly crypto-related options—and strengthening consulting and analytical services for operators entering regulated markets. Alongside these initiatives, several product upgrades are underway to improve performance, user experience, and integration speed. “Our goal is to provide operators with tools that allow them to grow sustainably in an increasingly competitive and regulated environment,” he added.

Market expansion also remains a core objective. “Expanding into new markets and strengthening our presence in key jurisdictions is one of Slotegrator’s priorities for 2026,” Lipovyi confirmed. He explained that decisions are driven by market potential, demand for turnkey and consulting solutions, and opportunities to establish long-term local partnerships. “Wherever we expand, our goal is to become a trusted partner rather than a short-term vendor,” he said, underscoring Slotegrator’s commitment to supporting the sustainable development of the global iGaming ecosystem.