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"Sportingtech's participation at SIGMA AMERICAS - BiS Brazil was a wonderful experience", Jhuana Lamas, Sales Manager Brazil at Sportingtech

Wednesday 19 de July 2023 / 12:00

2 minutos de lectura

(Sao Paulo, SoloAzar Exclusive).- Jhuana Lamas, Sales Director Brazil at Sportingtech, was interviewed by SoloAzar about the firm's participation in the SIGMA Americas - BiS event held in Sao Paulo last June. She highlighted the place of this event in LATAM, and revealed that Sportingtech already has local teams and plans to open offices in Brazil, with a strong bet on the country as a model to follow once the regulation is approved.

"Sportingtech's participation at SIGMA AMERICAS - BiS Brazil was a wonderful experience", Jhuana Lamas, Sales Manager Brazil at Sportingtech

Sportingtech is the leading, multi-award winning iGaming platform, providing world-class sports betting software on over 100 sports, top casino games, various virtual sports, an ever-growing eSports offering, every imaginable payment method and many other third-party integrations to meet the needs within the B2B industry.

How did you experience the five days of the tradeshow and what innovations did you present?

To be a part of an event of this size in my home country has been a wonderful experience. This is the third year in a row we’ve exhibited here in Sao Paulo and to see the growth of SiGMA Americas this year has been great to see, and arguably brings this event into the tier 1 category of shows. For us this was a great opportunity to showcase our full range of products and services to existing and potential new partners. We wanted to highlight the true power and flexibility of our brand and how we can offer bespoke products for any operator.

What were the topics that most caught your attention during the event?

These events are always useful when understanding the issues operators are facing, and how we can assist them in overcoming any obstacles. We also gained some valuable insight as to where the regulatory process is across several countries, and understanding what the current roadblocks are and how this will impact our business as well as our operator partners. Away from the industry news, something that we noticed was the number of operators that had taken the opportunity to exhibit. This was mainly for affiliate purposes, but it was a welcome addition for providers as it showed that operators in Brazil are open to conversations and looking for new innovative ways to enhance their offering – whether it’s payment solutions, casino content integration, an intuitive CRM or another element to improve their business.

Considering that in Brazil, gambling is not yet regularized, what are the company's perspectives on this debate?

Well, where can you start? It has been an on-going process and we are ready for regulations to be green-lit. I think it has been a sensible process, despite the length of time it has taken. The Brazilian market will be huge for the industry, but it is only right that player safety and a responsible environment is the key focus. We have remained clear in our vision, and have not been deterred by any regulatory updates. We have the best compliance team, that helps us navigate the latest changes, and pride ourselves on our ability to switch gear and work within fresh parameters so it has been business as usual for Sportingtech throughout.

Why are you interested in the Brazilian market and what are your company's plans for the Brazilian market?

Brazil is in many ways the jewel in the LatAm crown, and we expect to see other countries in the region follow suit and look at Brazil as the template to follow once regulations are approved. The country's passion for sports, particularly football, creates a fertile ground for sports betting. With increasing internet penetration and a tech-savvy population, the iGaming sector in Brazil has the potential to experience substantial growth in the coming years. Brazil has been of importance to Sportingtech for a number of years now, which is why we already have native speaking teams in place across all departments (myself included) to support operators on their journey of success. This will also be strengthened with our eventual plans to have an office in Brazil as well. That aside, we plan on doing what we do so well, delivering tailored products and solutions for operators, that significantly enhances their reputation with bettors.

Can you tell us about your plans for expansion in Latin America?

As important as Brazil is, Chile and Peru also present interesting opportunities in their own right, and with the importance we place on localisation, we are primed to deliver for those audiences and become the go-to choice for operators. The LatAm market brings with it a wealth of opportunities, and it would be foolish to focus on just one territory when there are several others where we can make an impact.


Tags: Sports Betting, Sportsbook , Sportingtech, betting software,

País: Brazil

Región: South America



09 de April 2024

EGT & EGT Digital impressed at GAT Expo 2024 showcasing their innovative iGaming solutions

(Cartagena de Indias, SoloAzar Exclusive).- Ms. Silviya Marinova, Director of EGT Colombia, granted an interview to SoloAzar about the performance of the firm at the latest edition of GAT Expo Cartagena. She spoke about the highlights of the tradeshow, the latest innovations showcased including the Phoenix slot cabinet and the all-in-one betting platform X-Nave. She also remarked the importance of their presence in the iGaming Colombian market.

Wednesday 22 May 2024 / 12:00

Casino Garage: committed to sustainability

(Cartagena de Indias, Exclusive SoloAzar) - Meet Ester Tarres, the visionary behind Casino Garage, a world leader in refurbishing second-hand slot machines since its creation in 2006. With a team of professionals, Casino Garage has become synonymous with excellence. In this article, Ester tells us about her presence at the GAT Expo, held from 9 to 11 April.

Tuesday 07 May 2024 / 12:00

Responsible Gaming, Regulation and Certification in Latin America and the Caribbean

(Cartagena de Indias, Exclusive SoloAzar). - Karen Sierra-Hughes, Vice President for Latin America, the Caribbean and Spain at GLI (Gaming Laboratories International), led the GLI Corporate Conference: Technology and Sustainable Gaming. With her extensive experience as a gaming regulatory consultant in the region, Karen offered key perspectives on how technology can drive sustainability in the gaming industry.

Tuesday 07 May 2024 / 12:00


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