"This year is very exciting for us because, for the first time, we will showcase our betting solutions together with our new omni-channel platform. This means we have every tool any bookmaker needs to supply and license in markets across the world, which might be of particular interest to those operators looking to enter or excel in emerging markets like Latin America," Caci commented.

"We are a market leading ‘one stop betting shop’ with our live odds and comprehensive data, betting entertainment, live streaming, Gaming solutions, Managed Trading Services (MTS), marketing and sponsorship solution, ad:s, together with the platform. All of these services can be fully customised and easily integrated with an existing offering, or used to build an all new solution, which is great for businesses looking to expand their operations into developing territories in a smart and efficient fashion. Our Managed Trading Services (MTS) makes this process simpler, allowing customers to combine whatever services they need in the most flexible manner, whilst benefitting from the highest-quality trading and risk management to guarantee sportsbook success," he added.

He then pointed three stand-out products for Sportradar at ICE this year: their new platform, their Managed Trading Services (MTS) and their marketing and sponsorship solution, ad:s.  "I’m proud to say that these products have been developed by in-house experts using the latest innovation and our comprehensive data to make them market leading solutions. MTS is an all-in-one-solution that can be used to develop an offering at any stage of the business life cycle. Using our Integrated Trading Solution (ITS) version of MTS, operators have access to our trading and risk management services at whatever level they need, whilst retaining control of their operations," he added.

"For those in emerging territories like LatAm who want to build a sportsbook or give theirs a complete overhaul to appeal to various audiences, MTS Inside, which combines MTS with the platform, provides a full market-leading trading, risk management and platform solution, which can guarantee increased profits, whilst reducing losses," he said. "Our ad:s service can also help reduce losses and wastage. Launched 12 months ago ahead of ICE last year, ad:s now includes new elements like programmatic advertising and a marketing cloud. This enables clients to achieve localisation by targeting audiences in certain regions, for example."

When asked about the importance that ICE show has for the company, he answered: "It’s huge. We’ve exhibited here for the last 14 years and each year it gets bigger and better. As the industry comes together it’s important that we’re here as the market leader. ICE London provides a great shop window for our products and services. It’s a chance for us to meet face-to-face with clients and operators from across the world and demonstrate how we can support them in growing their businesses."

"This year it’ll be interesting to hear how our clients are approaching operations in new and emerging markets, like Latin America, and discuss how our tools and knowledge can help them navigate these regions and find unique ways to gain an edge over the competition in a way that suits them," he said.

With regard to the calendar of events and the expectations of the firm for 2020, he said: "Our expertise is located worldwide and one of our core focuses is putting individual client needs first. This is why we never stop developing and enhancing our products. Industry events like the ICE conferences and the ASEAN Gaming Summit, SBC Summit, Juegos Miami, SiGMA and Betting on Sports America, for example, together with our own events, workshops and meetings throughout the year, provide us with a great chance to meet with clients face-to-face regularly and understand and address their needs. This is crucial in regions like the US and LatAm where, with legalised betting continuing to expand, more and more operators will require ongoing support, tools and information to help their business succeed. We expect discussions about these markets will continue, as will the various legislation and other elements that will affect these and the industry as a whole."

Finally, he commented about the goals the expects to achieve in 2020: "Starting with ICE London, we want to continue to showcase our market-leading solutions to current and prospective clients worldwide. Our solutions are updated regularly so they meet client needs and so that we can ensure we remain at the forefront of technology. Ultimately, this is what enables them to build the most effective solutions. Again the three key products for us this year is our platform, MTS and ad:s. Each of these can be used and easily integrated with existing solutions and our full range of betting services, enabling sportsbooks to, again, supply and license in markets across the world. So if operators are looking to completely enhance their offering with an all new platform, need additional tools for engagement, require support with their trading or risk management or want to find more direct ways to promote their sportsbook through their marketing and sponsorship efforts, our goal is to provide operators worldwide with the best solutions to achieve this and see more results."