Sportradar Highlights Playradar, Brings Expanded Portfolio to SiGMA Americas 2026

At this year’s edition, the company is expanding its presence with two booths and will showcase Playradar in Latin America for the first time. The new global brand focuses on iGaming and will have a dedicated space alongside the Sportradar booth. Playradar will present solutions for the iGaming ecosystem, including custom game development, marketing services, sponsorships, CRM, casino personalization, and platform solutions. 

Sportradar, in turn, will highlight its technologies, data intelligence, and integrity services, which are essential for operators in regulated markets. During the event, the company aims to strengthen relationships with clients and partners while advancing new business opportunities in Brazil. Sportradar invites attendees to visit its booths (J165 and K156) to explore its solutions and connect with its executives and specialists across different areas, who will be available to discuss partnership and business development opportunities. 

Sportradar Panel Participation

Sportradar executives will be featured in the official agenda, taking part in five panels: Felippe Marchetti, Director of Integrity Partnerships, LATAM, in the panels “Integrity on the Field: Preparing the Regulated Market for a World Cup of Safe Betting” and “MESP and ANJL against match-fixing: launch of the educational platform.” 

Fernando Mora, iGaming Business Development Executive, Brazil, in the panel “Physical or Digital? Between Boundaries and Convergences in the Casino Industry.” 

Marina Saldanha, Senior Partnerships and Customer Success Executive, in the panel “The Northeast at the forefront as the second-largest economic hub in the iGaming market.”

Rodrigo Cambiaghi, Senior Sales Executive, Digital Advertising, LATAM, in the panel “The Artificial Intelligence World Cup that enhances athletes, supports referees, and connects fans in real time.”