Please find links to the sessions here as well as the session synopses below:

In conversation with Ralf Ollig, Sportradar and Barry Adams, Criteo -BidSwitch: When the cookie crumbles - future considerations for programmatic advertising

“For digital marketers, the demise of Google’s cookies is like a frog boiling in water: it’s happening around us, and the frog is happy until it’s too late” – Barry Adams, Criteo-BidSwitch.

Google’s 2020 announcement that third-party cookies would be discontinued and phased out has created massive uncertainty in the worlds of data and technology. With third-party cookies integral to the programmatic advertising technology that underpins many digital marketing campaigns, sportsbook operators must adjust their strategies to prepare for this eventuality.

In response to the speculation about the timing of the cookie’s removal, potential alternatives, and the future of digital marketing, Sportradar’s Director Development & Advertising Technology and ex-Google analyst, Ralf Ollig, and Barry Adams, Executive Managing Director of Adtech for Critio and General Manager of BidSwitch, consider what operators need to know and how they can ensure their marketing campaigns remain both compliant and efficient.

Ralf and Barry also offer their expertise and insights on:

  ·        The implications for marketing campaigns in betting and gaming once third-party cookies are phased out of Google Chrome

• The timeline of the cookie’s removal, following several delays from Google
• How browsers like Safari and Firefox have succeeded after removing their respective third-party cookies
• The potential solutions for operators once the cookie has gone, including first party data, data clean rooms and biometrics
• How operators can best measure attribution and campaign performance without cookies
• The evolution of sponsorship, the role of technology and best practices for rights holders and betting operators

Goes live @ 12pm BST

“The activation of betting sponsorships is evolving. If these deals are approached with a conversation, a plan, and a strategy for how rightsholders can drive return on investment, that’s when you have the foundation of a mutually beneficial partnership” - Hampus Lofkvist, Director of Global Sponsorship Sales, Sportradar.

The global sports sponsorship market is expected to be worth an estimated $90 billion in the next four years, and Sportradar is already collaborating with rightsholders and operators to facilitate the next generation of technology-driven betting partnerships.

Through the sports technology company’s close relationships with its industry clients, the data-driven digital activation of these deals is delivering more relevant content for fans than ever before, whilst producing better performing partnerships for both rightsholders and operators.

Sportradar’s Hampus Lofkvist talks with partners from the National Basketball Association (NBA), DraftKings and OlyBet, offering insights on word missing here how the sports betting category has been transformed through technology and what the future holds.

The panel also covers:

• How the sports betting sponsorship category can form the foundation for fan engagement
• The key considerations for rightsholders and operators when formulating their sponsorship and digital activation strategies
• How rightsholders and operators are working more closely and learning from one another to achieve commercial success