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Events

Sportradar’s remaining sessions from its recent ad:s summit available for viewing

Thursday 22 de June 2023 / 12:00

2 minutos de lectura

(London).- Tom Walshe, Communications Executive, said that Sportradar recently brought together leaders from the world’s biggest betting operators, rightsholders and social media platforms at its inaugural ad:s summit, hosting panels of experts to discuss the hottest marketing topics facing the betting and gaming industry.

Sportradar’s remaining sessions from its recent ad:s summit available for viewing

Please find links to the sessions here as well as the session synopses below:

In conversation with Ralf Ollig, Sportradar and Barry Adams, Criteo -BidSwitch: When the cookie crumbles - future considerations for programmatic advertising

“For digital marketers, the demise of Google’s cookies is like a frog boiling in water: it’s happening around us, and the frog is happy until it’s too late” – Barry Adams, Criteo-BidSwitch.

Google’s 2020 announcement that third-party cookies would be discontinued and phased out has created massive uncertainty in the worlds of data and technology. With third-party cookies integral to the programmatic advertising technology that underpins many digital marketing campaigns, sportsbook operators must adjust their strategies to prepare for this eventuality.

In response to the speculation about the timing of the cookie’s removal, potential alternatives, and the future of digital marketing, Sportradar’s Director Development & Advertising Technology and ex-Google analyst, Ralf Ollig, and Barry Adams, Executive Managing Director of Adtech for Critio and General Manager of BidSwitch, consider what operators need to know and how they can ensure their marketing campaigns remain both compliant and efficient.

Ralf and Barry also offer their expertise and insights on:

  ·        The implications for marketing campaigns in betting and gaming once third-party cookies are phased out of Google Chrome

  • The timeline of the cookie’s removal, following several delays from Google
  • How browsers like Safari and Firefox have succeeded after removing their respective third-party cookies
  • The potential solutions for operators once the cookie has gone, including first party data, data clean rooms and biometrics
  • How operators can best measure attribution and campaign performance without cookies
  • The evolution of sponsorship, the role of technology and best practices for rights holders and betting operators

Goes live @ 12pm BST

“The activation of betting sponsorships is evolving. If these deals are approached with a conversation, a plan, and a strategy for how rightsholders can drive return on investment, that’s when you have the foundation of a mutually beneficial partnership” - Hampus Lofkvist, Director of Global Sponsorship Sales, Sportradar.

The global sports sponsorship market is expected to be worth an estimated $90 billion in the next four years, and Sportradar is already collaborating with rightsholders and operators to facilitate the next generation of technology-driven betting partnerships.

Through the sports technology company’s close relationships with its industry clients, the data-driven digital activation of these deals is delivering more relevant content for fans than ever before, whilst producing better performing partnerships for both rightsholders and operators.

Sportradar’s Hampus Lofkvist talks with partners from the National Basketball Association (NBA), DraftKings and OlyBet, offering insights on word missing here how the sports betting category has been transformed through technology and what the future holds.

The panel also covers:

  • How the sports betting sponsorship category can form the foundation for fan engagement
  • The key considerations for rightsholders and operators when formulating their sponsorship and digital activation strategies
  • How rightsholders and operators are working more closely and learning from one another to achieve commercial success

 

Categoría:Events

Tags: Sports Betting, Sportradar, Sportsbook , betting software,

País: United Kingdom

Región: EMEA

Event

PGS, Perú Gaming Show 2024

12 de June 2024

Gambling regulation in Peru: evolution towards stability and legal certainty

(Lima, Exclusive SoloAzar) - From the repeal of the 20% tax by the Constitutional Court to the implementation of the Reorganisation and Formalisation Law, the regulation of gambling in Peru has undergone multiple changes. In this article, SoloAzar summarises the presentation by Dr. Constante Traverso, lawyer and head of APEJA, during the PGS, who underlines the need for a stable and fair public policy.

Wednesday 19 Jun 2024 / 12:00

Win Systems concludes a successful participation in Peru Gaming Show 2024

(Barcelona).- Win Systems, a leading technology provider for the gaming and entertainment industry, celebrates a successful participation in the recent edition of the Peru Gaming Show (PGS), which took place on June 12th and 13th at the Jockey Convention Center in Lima, Peru. The event was a perfect platform to showcase the company’s innovative solutions and cutting-edge products, specifically designed for the Peruvian market.

Wednesday 19 Jun 2024 / 12:00

The impact of AI on marketing campaigns, a featured topic at PGS 2024 conferences

(Lima, SoloAzar Exclusive).- Rony Vexelman, Marketing Manager of Optimove, presented the conference “Maximizing AI, the evolution of roles in iGaming”, within PGS event, held last week in Peru. From SoloAzar we share the highlights of the talk that shows how AI impacts online gaming and sports betting marketing campaigns.

Tuesday 18 Jun 2024 / 12:00

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