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Successful performance of Novomatic at BEGE event in Sofia, Bulgaria

Thursday 07 de December 2023 / 12:00

2 minutos de lectura

(Sofia, SoloAzar Exclusive).- Milos Pejic, NOVOMATIC Regional Manager SEE spoke with SoloAzar about the performance of the firm at the recent BEGE event, held in Sofia, Bulgaria. He also spoke about the highlights of the event in Sofia, and also the importance of the Balkans region.

Successful performance of Novomatic at BEGE event in Sofia, Bulgaria

What novelties did you present at this edition of BEGE? And what was the response from the public and visitors?

We had quite a comprehensive showcase of the latest gaming technologies together with FAZI and accompanied by delicious catering from AdmiralBet Pub.  In terms of cabinets, we were excited to be showing the successor of the original bestseller BLACK EDITION, which was a huge success throughout the region. The BLACK EDITION II was on display in its 3 versions: BLACK EDITION II 3.27 with three 27" screens featuring NOVO LINE™ Edition X4 and the most recent Impera Line™ HD Edition, BLACK EDITION II XL 3.32 with three 32” screens featuring IMPERA LINK™ Series 2 and the elegant BLACK EDITION II 1.49J, which presented the exclusive NOVO LINE™ CASH CONNECTION™ Edition 4 on its 49" J-curve screen. 

The MASTER SL™ 3.32 was also shown for the first time in Bulgaria with some of the latest Linked Progressive mixes such as NOVO LINE™ GOLDEN LINK™ Edition 1 and Superia GOLDEN LINK™ Volume 1. And of course, the DIAMOND X™ in the 3,32 version with Superia CASH CONNECTION™ Volume 2 and the single screen version DIAMOND X™ 1.55J in combination with the blockbuster XTENSION LINK™ Volume 1. 

The joint stand with FAZI was very well received by the show visitors and created a very stylish framework for our product presentation, and also the excellent catering and hospitality service provided by our colleagues from AdmiralBet added to the highly welcoming atmosphere.

 What conclusions can you highlight of the tradeshow? 

One primary conclusion was that it felt good to be back at BEGE. The show is certainly an excellent forum that is well established with the local industry and its suppliers and stakeholders.

Another takeaway from the show for me was that fact that our joint appearance with FAZI in Sofia proved once again that the cooperation between the teams is an absolute Win-Win situation for everyone involved: for NOVOMATIC, for FAZI and, above all, for our customers. With the proven hospitality of AdmiralBet, it was an all-round successful trade show appearance – and this was also reflected in the feedback from our visitors, who felt that they were in the best of hands both technologically and with the right partners.

The company's presence at BEGE 2023, how does it impact for the development of your objectives for 2024? What is your vision of the Bulgarian and Eastern European market? What are your expectations for 2024 in this region? 

We expect to see stable growth in the region. We have an excellent business diversification in the Balkans and a long tradition of success on the region’s gaming floors, based on the high quality of our products, their popularity with the players and their excellent performance. But of course, customer expectations and market requirements are constantly changing due to ongoing technological progress, changes in consumer habits or regulatory changes. Therefore, we have to remain flexible and are always challenged to drive developments in all segments.

I am pleased that with BLACK EDITION II, we have an excellent successor to our best-selling cabinet. Furthermore, our product portfolio has grown considerably in recent years (slots, Online, LG), with products that are already showing strong performance in various markets. We will endeavour to continue this trend in the years to come.



País: Bulgaria

Región: EMEA


ICE London 2024

06 de February 2024

“Uplatform is intensifying its focus on research and development:” Maria Bashkevich, firm’s Head of Marketing

(London, SoloAzar Exclusive).- In an interview with SoloAzar, Maria Bashkevich, Uplatform Head of Marketing, described her experience at the last ICE London. She also talked about the new trends for the games of chance industry and future plans of the company, among other subjects.

Monday 26 Feb 2024 / 12:00

“At Digitain we strive to put the player and our partners at the centre of the experience:” Mr Iain Hutchison, firm’s Chief Revenue Officer

(London, SoloAzar Exclusive).- Mr Iain Hutchison, Chief Revenue Officer, Digitain, granted an interview to SoloAzar in which he talked about the new range of products and features unveiled at ICE 2024. The company’s booth was a fully immersive experience which incorporated ‘YOUR SUCCESS’ as its marketing theme.

Friday 23 Feb 2024 / 12:00

NOVOVISION™ casino management solution with stunning new functionalities at ICE

(Gumpoldskirchen).- Visitor interest was high at the NOVOVISION™ corner of the NOVOMATIC stand as operators took a deep dive into the manifold functionalities that combine casino management, efficiency optimization and player satisfaction in one powerful CMS solution. New system functionalities premiering at ICE included extended mobile applications for casino staff and evolved AML functionalities, a new “eye” feature as well as the official launch of NOVOVISION™ smart and NOVOVISION™ tournament. 

Monday 26 Feb 2024 / 12:00


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