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Events

Technology is the game changer for sports betting, argues ICE Africa speaker, Seun Methowe

Tuesday 20 de August 2019 / 13:22

2 minutos de lectura

(London).- Seun Methowe, Head of Advertising and Partnership Sales, at global live sport OTT platform, DAZN, believes that new technologies and in particular streaming will create more demand from upwardly mobile players and lead to a transformation in the way that betting brands and broadcasters engage with the market.

Technology is the game changer for sports betting, argues ICE Africa speaker, Seun Methowe

Speaking ahead of his appearance at October’s ICE Africa where he will be one of 65 thought leaders contributing to the event’s learning streams, Methowe, confirmed: "DAZN’s platform Goal.com is the number one football destination on the continent with more than 20m users drawn from throughout the regulated gaming economies. We are already working with major broadcasters and betting firms across Africa and there’s no doubt that technology will revolutionize the consumption of live and original sports content.”

He added: “New markets in entertainment, including virtual and fantasy football, are trends that experts in the gambling and betting industry will need to explore. Millennials in Africa are upwardly mobile and aspirational with huge numbers digesting information on sports, news and entertainment platforms with social media contributing to the ‘fuelling’ of this information digest.

"Content providers within the gaming industry are looking towards the creation of sustainable models and with a huge population base in excess of 1.3bn the potential in Africa is massive. ICE Africa is a powerful networking platform for stakeholders and therefore invaluable to any operator, decision maker or executive in the industry to garner knowledge and the opportunities that exist to grow their businesses."

ICE Africa (2-3 October, Sandton Convention Centre, South Africa) provides an invaluable opportunity for operators, regulators and suppliers to meet, network, share best practice and see the very latest gaming products and services from the industry’s leading innovators. Described by industry observers as ‘A showcase event that Africa can be proud of’ attendees will benefit from a programme of engaging content including Thought Leadership, Training, Regulation, Online vs. Retail, Integrated Resorts, Branding, Marketing, Sports Content: How will the growth of streaming services impact sports betting and horse racing?

For more information on all of the opportunities available at gaming's only B2B pan-African event and to register, visit: www.iceafrica.za.com

Categoría:Events

Tags: ICE, ICE Africa, Clarion Gaming,

País: United Kingdom

Event

SiGMA Central Europe

03 de November 2025

Dual Brand Strategy: Amatic Classics and Wildcat Innovation Impress at SiGMA Central Europe

(Rome, SoloAzar Exclusive).- Riccardo Cavallaro, Amatic Online Project Manager, granted an interview to SoloAzar about the recent participation at SIGMA Central Europe. Amatic Online and Wildcat Gaming took center stage, showcasing a powerful mix of trusted classics and bold new releases. He described how both brands resonate strongly with operators and together deliver a complementary, future‑ready portfolio.

Monday 17 Nov 2025 / 12:00

SiGMA Central Europe Awards EGT Digital the Title of Fastest Growing Aggregator 2025

(Sofia).- EGT Digital has been awarded the “Fastest Growing Aggregator 2025” title at this year’s SiGMA Central Europe exhibition in Rome.

Monday 17 Nov 2025 / 12:00

N1 Partners Accelerates Growth at SiGMA Central Europe 2025

(Rome).- During SiGMA Central Europe 2025, N1 Partners turned its stand into a vibrant meeting point for networking and collaboration. The event added another landmark achievement on the way to the highly anticipated conclusion of the N1 Puzzle Promo campaign.

Friday 14 Nov 2025 / 12:00

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