Combining analysis, thematic panels and round table discussions, this new edition of the most important event of our sector in Mexico will bring together over a couple of days more than 300 experts and operators from around twenty countries, who will share experiences and exchange proposals with the executive and legislative powers, who will also be present.

The general objective of the Convention is to address and analyse the likely scenarios and opportunities in the short and medium term that gambling in Mexico and the international environment will face.

The Convention will be held in conjunction with the 50th Ordinary Assembly of the AIEJA, which will encourage the participation of most of the Mexican industry ecosystem.
 

Full Day-by-Day Agenda:

Day 1: Wednesday 13 March 2024.

08:30-09:30 hrs: Registration for the Convention.

09:30-10:00 hrs.                     Convention Opening Session: "Potential of the Mexican Gambling Market", by Fadlala Akabani, Secretary of Economic Development of the CDMX.

10:00-10:45 hrs.                     Retrospective analysis of the industry in Mexico: goals achieved and future challenges.

10:45-11:00 hrs.                     Coffee break.

11:00-11:45 hrs.                     Self-regulation in the Mexican market: practical proposals for promotion management.

                                              Session sponsored by SBC

11:45-12:30 hrs.                     How to strengthen omnichannel through innovative business models in the industry.

12:30-12:45 hrs.                     Coffee break.

12:45-13:30 hrs.                     Keynote speech. Mexico today: socio-demographic changes in recent years.

13:30-15:00 hrs.                     Lunch.

15:00-17:00 hrs.                     Round Table Debate Session I:

Roundtable I: Latin America's emerging market potential: myths, realities and challenges.

Round Table II: Market growth and evolution: how to increase the player base in Mexico.

17:00-17:30 hrs.                     Coffee break.

17:30-19:30 hrs.                     Round Table Discussion Session II:

Table III: Drawing on international experience, how to apply it to the gaming industry in Mexico.

Roundtable IV: Practical examples of strategies and tools to strengthen the online gaming market in Mexico.

19:30 hrs.                               Welcome Cocktail.

Day 2: Thursday 14 March

10:00-10:45 hrs.                     Evolution of sports betting in Mexico: where growth is heading.

10:45-11:30 hrs.                     What are the new technologies and business models that could strengthen the daily operation of the entertainment industry in Mexico and Latin America.

11:30-12:15 hrs.                     Coffee break.

12:15-13:00 hrs.                     Importance of information for decision making: tools to know the profile and behaviour of the player.

13:00-13:45 hrs.                     Keynote lecture: Economic scenario of challenges and opportunities in

opportunities in Mexico in 2024, by Dr. Clemente Ruiz, UNAM.

13:45-15:00 hrs.                     Lunch.

15:00-15:45 hrs. Responsible Gaming in Mexico: how the industry self-regulates itself.

15:45-16:45 hrs.         Evolution of the player in Mexico: how to face socio-demographic changes.

16:45-17:15 hrs.                     Coffee break.

17:15-18:00 hrs.                     Machine market in Mexico: its value in the development of the gambling industry.

18:00-18:30 hrs.                     Closing ceremony.

The final event, starting at 19:30 hrs, will be a promising Lucha Libre Worldwide AAA show, with three bouts in different modalities, under the direction of referee Piero El Internacional.