´This year the strategy is to continue opening markets abroad´- Sandra Giles, BCM
⏱ 1 min read
(Madrid, SoloAzar Exclusive).- SoloAzar interviewed Sandra Giles, President of BCM, during the Madrid International Fair, which took place last week. Giles spoke about his tour of the fair and about the work strategy that the company faces for the future.
"We are here, in Madrid, visiting this first trade show after so long. Seeing market innovations and talking with friends in the sector. There are several Spanish companies with whom we have close contact," said Sandra Giles, at FIJMA show.
She then added: "The most important firms in the sector are found here and many products for the Spanish market are on display, including linked slot machines, roulette wheels, smart signage, entry gateways, access control, ATMs, stock exchange systems or of jackpot that interconnects machines between various halls, management systems and very innovative slots".
"The first day there was a large influx of people, but this second day is the maximum peak, exhibitors tell me. This year it is clear that people have the need to go out, to socialize, to exchange knowledge and products," she commented.
When asked about the strategies for the Spanish market, she replied: "This year the strategy is to continue to open markets abroad. The Spanish market is very particular. Here the product offer is large and good. We will continue to attend future fairs where we can observe other alternatives presented in the sector.”
"For now we are visiting companies and friends with whom we have kept in touch in recent years, but seeing them is something else. Most are displaying very advanced technology and it is beneficial to be drenched in the best of Europe," she concluded.
Categoría:Events
Tags: Sin tags
País: Spain
Event
AffPapa Conference Madrid 2026
18 de May 2026
StatsDrone Revolutionizes Data Analytics in iGaming at AffPapa Madrid 2026
(Madrid, SoloAzar Exclusive).- John Wright, CEO and co-founder of StatsDrone, shared with SoloAzar his insights after participating in the AffPapa Conference Madrid 2026. He discussed how the company presented its new analytics platform NousViz, the feedback received from attendees, and the strategic goals driving StatsDrone’s expansion in the iGaming and affiliate marketing industries.
Friday 29 May 2026 / 12:00
The Future of Operator-Affiliate Partnerships at AffPapa Madrid 2026
(Madrid, SoloAzar Exclusive).- At AffPapa Conference Madrid 2026, industry leaders gathered to discuss the evolving relationship between operators and affiliates during the panel “The Future of Operator-Affiliate Partnerships.” Moderated by Nugzar Ramishvili, the discussion featured Nikoleta Hristova, Havard Lehn, Nemanja Lazarevic, Gjorgje Ristikj and Armin Aganovic. The session explored key industry challenges including transparency, listing fees, AI adoption, streamer marketing, and the future sustainability of affiliate partnerships.
Friday 29 May 2026 / 12:00
Nordic.Partners Eyes the Future at AffPapa Madrid 2026
(Madrid, SoloAzar Exclusive).- During last week's AffPapa Conference Madrid 2026, SoloAzar spoke with Sara Hägge, CEO at Nordic.Partners, about the company’s participation in the event, the evolution of affiliate marketing within the global iGaming industry, and the strategic role of technology, branding, and community-building in today’s increasingly competitive market. In this interview, Hägge shares her views on affiliate needs, operational efficiency, AI integration, and the future opportunities shaping the affiliate ecosystem.
Thursday 28 May 2026 / 12:00
SUSCRIBIRSE
Para suscribirse a nuestro newsletter, complete sus datos
Reciba todo el contenido más reciente en su correo electrónico varias veces al mes.
