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Events

To Ban or not to Ban: the debate on advertising

Tuesday 19 de March 2024 / 12:00

2 minutos de lectura

(Rio de Janeiro, SoloAzar Exclusive) - The SBC Summit Rio, held from March 5th to 7th, provided a distinctive chance to delve into the Brazilian market via its conference panels featuring international professionals and experts. At SoloAzar, we share an article highlighting the key points of the conference: "Regulation Advertising in the new paradigm of sports betting."

To Ban or not to Ban: the debate on advertising

Recent controversies surrounding advertising in the Brazilian sports world raise questions about integrity and responsible play.

How will federal and state regulators respond to a sudden wave of sports betting announcements?

How can operators take advantage of alternative marketing channels and strategies to target their audiences without causing adverse reactions and without creating “excess advertising”?

The panel titled "Regulation Advertising in the new paradigm of sports betting" served as the platform for discussing and debating all these subjects.

The Speakers of the debate Conference were:

Paula Young: Head of Commercial Activations & International Relations, SAF Botafogo

Cassio Filter: Brazil Country Manager, KTO Group

Angelo Alberoni: Country Manager Brazil, Novibet

Julyana Simoes: Panregional Sales Manager, Futbol Sites

During this conference, the conversation highlighted various perspectives on the influence of advertising and the possible need for recent Brazilian regulation to address its impact on vulnerable populations. The mediator opened the space for discussion when he asked: "It is interesting to know, how you see the possibility of a ban?

Julyana Simoes, began by responding and emphasising the need for clear regulation to address the influence of advertising, particularly in associating happiness or satisfaction with gambling: "Imagine an experience where every day I can be like this: I played, I won, other days I played, I won, I played, I won; then, what the user probably interprets is that they play and win". Julyana refers to the fact that 29% of the population that is ignorant about gambling, meaning that they are unaware of its risks, decode that they play and win, and that is what the advertising sector wants. For this reason, she stresses the importance of responsible advertising when targeting vulnerable populations: "we have to be more careful, more responsible with this issue. Undoubtedly, the regulations help this. I think the way forward is a 100% ban.

Another point of discussion revolved around the possibility of implementing a ban on advertising by athletes. So, while some advocated for a complete ban, others, like Paula Young, argued for a more nuanced approach, emphasizing education over restriction: “I don't think banning is ever the solution. I think education is the first thing we have to do”. And then, she added: “I don't see any need to limit it. But in a certain way, when we have a market that isn't yet mature, you limit it or you protect the player, you don't let him be exposed to a situation that will suddenly damage his image and possibly the image of the team”.

The debate also touched on the global landscape, with reference to England's ban on football athletes advertising gambling platforms. The comparison prompted reflections on potential measures to be adopted in Brazil to address similar concerns.

Overall, the panel highlighted the complexities surrounding advertising regulation in the sports betting industry and underscored the importance of striking a balance between promoting responsible gambling practices and allowing for legitimate advertising opportunities within the industry. The discussion shed light on the need for ongoing dialogue and collaboration to navigate these challenges effectively in the Brazilian context.

Categoría:Events

Tags: SBC Summit Rio,

País: Brazil

Región: South America

Event

Peru Gaming Show 2025

18 de June 2025

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(Lima, SoloAzar Exclusive).- In a revealing interview, Galy Olazo, Country Manager of Win Systems in Peru, analyzes the company's strategic role in one of the most thriving markets in the region. Its participation in the PGS 2025 trade show not only left its mark with its technological advances, such as the new Gold Club Colors electronic roulette wheels and the WIGOS management system, but also reaffirmed its commitment to the transformation of the sector and its consolidation in Latin America.

Tuesday 15 Jul 2025 / 12:00

Key debate during PGS 2025: Enforcement: Process to ensure compliance (laws, norms, rules)

(Lima, SoloAzar Exclusive).- During the 2025 edition of the Peru Gaming Show, the conference ‘Enforcement: Process to ensure compliance (laws, norms, rules)’ took place, with an international panel of professionals who debated about the current challenges to combat illegal gaming and guarantee the application of the laws in the sector, both in Peru and in the Latam region.

Monday 14 Jul 2025 / 12:00

“Localization is a critical factor for success in Latin America:” Roman Bogoduhov, Endorphina

(Lima, SoloAzar Exclusive).- In this Q&A, Roman Bogoduhov, Endorphina Senior Business Expansion Manager – LATAM, shares his experience at recent PGS 2025, highlighting an improvement in the number of participants, greater activity and new platforms and operators. Read more about Endorhina new releases, the Peruvian regulation and new market insights in this article.

Friday 11 Jul 2025 / 12:00

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