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Events

To Ban or not to Ban: the debate on advertising

Tuesday 19 de March 2024 / 12:00

2 minutos de lectura

(Rio de Janeiro, SoloAzar Exclusive) - The SBC Summit Rio, held from March 5th to 7th, provided a distinctive chance to delve into the Brazilian market via its conference panels featuring international professionals and experts. At SoloAzar, we share an article highlighting the key points of the conference: "Regulation Advertising in the new paradigm of sports betting."

To Ban or not to Ban: the debate on advertising

Recent controversies surrounding advertising in the Brazilian sports world raise questions about integrity and responsible play.

How will federal and state regulators respond to a sudden wave of sports betting announcements?

How can operators take advantage of alternative marketing channels and strategies to target their audiences without causing adverse reactions and without creating “excess advertising”?

The panel titled "Regulation Advertising in the new paradigm of sports betting" served as the platform for discussing and debating all these subjects.

The Speakers of the debate Conference were:

Paula Young: Head of Commercial Activations & International Relations, SAF Botafogo

Cassio Filter: Brazil Country Manager, KTO Group

Angelo Alberoni: Country Manager Brazil, Novibet

Julyana Simoes: Panregional Sales Manager, Futbol Sites

During this conference, the conversation highlighted various perspectives on the influence of advertising and the possible need for recent Brazilian regulation to address its impact on vulnerable populations. The mediator opened the space for discussion when he asked: "It is interesting to know, how you see the possibility of a ban?

Julyana Simoes, began by responding and emphasising the need for clear regulation to address the influence of advertising, particularly in associating happiness or satisfaction with gambling: "Imagine an experience where every day I can be like this: I played, I won, other days I played, I won, I played, I won; then, what the user probably interprets is that they play and win". Julyana refers to the fact that 29% of the population that is ignorant about gambling, meaning that they are unaware of its risks, decode that they play and win, and that is what the advertising sector wants. For this reason, she stresses the importance of responsible advertising when targeting vulnerable populations: "we have to be more careful, more responsible with this issue. Undoubtedly, the regulations help this. I think the way forward is a 100% ban.

Another point of discussion revolved around the possibility of implementing a ban on advertising by athletes. So, while some advocated for a complete ban, others, like Paula Young, argued for a more nuanced approach, emphasizing education over restriction: “I don't think banning is ever the solution. I think education is the first thing we have to do”. And then, she added: “I don't see any need to limit it. But in a certain way, when we have a market that isn't yet mature, you limit it or you protect the player, you don't let him be exposed to a situation that will suddenly damage his image and possibly the image of the team”.

The debate also touched on the global landscape, with reference to England's ban on football athletes advertising gambling platforms. The comparison prompted reflections on potential measures to be adopted in Brazil to address similar concerns.

Overall, the panel highlighted the complexities surrounding advertising regulation in the sports betting industry and underscored the importance of striking a balance between promoting responsible gambling practices and allowing for legitimate advertising opportunities within the industry. The discussion shed light on the need for ongoing dialogue and collaboration to navigate these challenges effectively in the Brazilian context.

Categoría:Events

Tags: SBC Summit Rio,

País: Brazil

Región: South America

Event

PGS, Perú Gaming Show 2024

12 de June 2024

Emotional tribute to Manuel San Román Benavente at PGS 2024

(Lima, SoloAzar Exclusive).-During PGS 2024, a moving posthumous tribute was carried out to the engineer Manuel San Román Benavente who died at the age of 74 and was General Director of the Casino of games and slot machines of the Ministry of Foreign Trade and Tourism of the Peru.

Friday 12 Jul 2024 / 12:00

GLI Perspectives on Gambling Regulation in Latin America

(Lima, SoloAzar Exclusive).- In an exclusive interview with SoloAzar, Georges Didier of Gaming Laboratories International (GLI), offers his perspectives on the evolution of gaming regulation in Latin America and the crucial role of GLI in this dynamic landscape.

Friday 12 Jul 2024 / 12:00

Implementation of robust identity verification systems by 2024 expected

(Lima, Exclusive SoloAzar) - During the conference "Knowing your players, AI, and fradue" at the Peru Gaming Show, Samer Atassi, Vicepresident for Latam at Jumio, addressed the growing concern about online gambling security and highlighted the importance of knowing your players to prevent fraud and protect minors.

Thursday 11 Jul 2024 / 12:00

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