Italy is home to many of the industry’s strongest and most innovative companies and the Italian market has often developed new approaches to adapt to a changing regulatory landscape, most recently with the introduction of the strict limitations placed on advertisement and promotion of betting and gaming operators, according to SBC organizers.

The event will bring together decision makers and experts on the Italian market, who will share their insights on the developing challenges in the changing regulatory framework, the key factors for success in Italy, innovations in game/slots development, the new era of gaming retail in Italy post COVID and updated legislation.

SBC Digital Italia will primarily feature conference sessions, workshops/roundtables, one-on-one networking and product showcases in Italian – with all sessions being available with live translations to English for the international audience.

Content Live & On Demand
Delegates can access the knowledge shared by industry-leading experts on panel sessions and presentations – live or when it suits their own schedule – through the Conference Room

Agenda

6:00-6:15: Introduction. An introductory speech by the coordinator of the programme, welcoming you to SBC Digital Italia. Speaker: Alessio Crisantemi, Director, Gioco News.

6.30-6:50: The reconstruction of public gaming
Italian gaming industry is ready for a revolution between new tenders and the expected reform of the sector, in order to rewrite the general rules of the market. And, perhaps, the balances too.
Speaker: Claudio Durigon, Undersecretary, Economy with responsibility for games.

7:00-7:40: The sustainable future of gaming. The future of the Italian gaming industry passes through sustainability. From the impact of the sector on society, to that on the economy and employment, to the protection of public order and legality. An achievable balance, which we analyse through the visionary look of the leaders, in a discussion between the CEOs of the main companies in the sector.

Speakers: Guglielmo Angelozzi, CEO, Lottomatica. Fabio Schiavolin, CEO, SNAITECH S.p.A. Francesco Durante, CEO, Sisal, Markus Buechele, CEO - Italia, Novomatic.

 7:40-8:00: Know Your Players: Age Verification Strategies For Online Gaming
Recent regulatory changes impact how online casinos and gaming sites should manage their Know Your Customer (KYC) and age verification processes in Italy.

In this session, Frederic Ly from Jumio will be sharing some simple steps organisations can follow to make sure access to their online services is age appropriate.
Speaker: Frederic Ly, Regional Manager - Italy, Jumio.

8:00-8:40:  New trends in gaming retail
What are the drivers for the sustainability of operators in the context of current developments and market expectations? Between rationalization of the network, cost optimization, redesign and automation of stores and the integration of online for an omnichannel strategy, the main challenges to be faced.
Speakers: Marco Castaldo, Amministratore delegato, Microgame. Karl Plank, Chief Operating Officer, Italia, Novomatic. Diego Mendez, CEO/CTO, Nazionale Elettronica, Paolo Personeni, Managing Director, MTS, Sportradar. Domenico Mazzola, Commercial Director, Altenar, Federica Faggiano, CCO, iSoftbet. Moderator: Christian Tirabassi, Senior Partner, Ficom Leisure.

9:00-10:15:  The new image of horse racing
The relaunch of horse racing in Italy involves the definition of a new cultural model, linked to the territory and entertainment. In a sector that boasts a high potential, but is now at risk of extinction. Hence, the need for systemic, urgent and coordinated intervention to make the horse racing ecosystem competitive and sustainable as a form of show, entertainment, passion and game. For a new image of horse racing, in every sense.

10:30-11:40:  Match-Fixing Phenomenon at the time of Covid
New Threats to the Integrity of Sport in the Post Covid Era and the ongoing challenge against the manipulation of competitions.

What has changed with the adoption of the Macolin Convention in the Council of Europe? What are the news and what are the next developments?

11.40-12:10: Networking time - Reflections for a sustainable reform
The representatives of the Italian gaming industry reflect on the contents emerged from the first day of the debate, establishing the needs of the categories and the demands of the supply chain, in a session open to all operators.