1. SiGMA will be the first large-scale gaming show since the pandemic hit
After almost two years of virtual events and our first international in-person event in Dubai, it's time for SiGMA to come home. SiGMA will be staging the first large-scale gaming show since the pandemic began - and boy will it be one to remember!

For the first time ever SiGMA Group is bringing its 4 leading shows together forthe mother of all conferences. From the 16th to 19th November, SiGMA, alongside AGS and AIBC will bring the best in the business to a first-class meeting point at the Malta Fairs and Convention Centre (MFCC).

2. SiGMA is the largest show worldwide that caters to the entire ecosystem
Malta Week is a chance for investors to leverage the significant crossover potential for multi-faceted business deals and to double down on opportunities to connect with some of the leading affiliates, policymakers, thought leaders, suppliers, and operators in the industry.

SiGMA is the largest show worldwide that caters for the entire gaming ecosystem, covering everything from B2C to B2B, and also emerging tech.

3. Nurturing Affiliate Relationships

SiGMA conducts regular interviews with affiliates to spread the word on their work and create a long-lasting relationship with them that goes beyond simply making a connection. This has created a best-case scenario whereby affiliates flock to our events in droves as they know that the SiGMA events are the place to be for optimal opportunities for growth.

4. AGS will be held alongside SiGMA

With the official launching of Affiliate Grand Slam (AGS) in Dubai, the brand has taken on a life of its own and become one of our major verticals. Having expanded into AdTech and Digital Marketing proper, this will now attract a fresh bloodline of affiliates from all verticals, not only gaming.

This has even attracted a number of tangentially related and fast-growing affiliates from eCommerce, Nutra, Dating, Crypto, Fast Loans and other verticals outside of gaming.

5. Crypto Affiliates coming for AIBC

Bridging AGS and AIBC in Dubai was a no-brainer, which is why SiGMA will be once again inviting crypto affiliates to join us for SiGMA Europe. The natural chemistry that exists between these three industries allowed us to strategically ensure that both the conferences and the exhibiting floor will create a dynamic yet fluid exchange of ideas between thought leaders and entrepreneurs in attendance. And what a line-up does SiGMA have prepared for those who attend!

6. Multi-vertical conferences dedicated to Affiliates
Outside of exhibiting, SiGMA will, as always, be offering the opportunity for delegates to listen to or join in on our many scheduled panels and keynotes on affiliation. Over the years SiGMA has had the opportunity and privilege to present some of the largest names in the sector, from a wide variety of verticals, over a wide variety of shows.

This time SiGMA will have the opportunity to put a spotlight on gaming affiliates specifically, as they will have their own conference alongside the AGS, AIBC and MedTech conferences.

7. Workshops dedicated to Digital Marketing and more
The event will also put an emphasis on providing multiple workshop rooms where many of our speakers will expand on their main-stage appearances during numerous educational talks and presentations on various aspects of the industries!

Some topics require more time to get into the nitty-gritty details, which is why SiGMA provides a space for those who wish to take their experience a step further and put the ideas expressed on the main stages to the test.

8. Is the event a work function or a festival?
The sheer unparalleled magnitude of SiGMA events quickly makes you forget that you are, in fact, at a work function. The seamless transition between indoor and outdoor networking, and the high-tempo atmosphere surrounding the floor makes it feel like you're at a festival!

9. Malta has reached Herd Immunity
During the last week of May, Maltese Health Minister Chris Fearn said that Malta had vaccinated 70% of its adult population with at least one COVID-19 shot, becoming the first European Union country to achieve so-called herd immunity.

Whilst SiGMA's Dubai event is proof-positive that it is possible to organise successful events with the proper planning and health and safety procedures, the fact that Malta will be at herd immunity during the event makes it that much better!

10. Face-to-Face Networking is King
Whilst online capabilities give you a longer reach and more avenues for lead generation, nothing beats good old-fashioned handshaking when it comes to networking. Business relationships rely on trust, and trust thrives when face-to-face networking takes place.