Trend analysis and new partnerships: Latin America is key to TaDa Gaming's future

With more than 30 years of experience as a game developer, TaDa Gaming specialises in innovative and high quality iGaming products such as slots, fishing and shooting games, table games, card games, bingo, casual games and bump games. With a strong focus on research and development, the company consistently creates unique games for mobile phones, consoles and H5 platforms, offering an exceptional gaming experience based on excellence and originality.

With this focus on innovation and excellence, TaDa Gaming participated in the SBC Summit Latin America. Héctor Langa, Business Development Manager at TaDa Gaming, shared with SoloAzar his vision about the products presented at the fair held in Miami, highlighting its most relevant aspects and industry trends. Langa described the show as ‘a great event for us from all points of view’.

He noted that ‘Latin America is an important market for the firm, so SBC Summit Latin America was an effective way to consolidate our presence and allow us to establish new connections with key operators and influencers’.

TaDa Gaming received a very positive reaction to its offering on display at the show, which included its diverse portfolio of unique and innovative fishing and shooting games, as well as the GiftCode and WIN CARD gamification tools. ‘All of this has helped us close multiple new partnerships, especially in Brazil,’ Hector explained.

He also reflected on the future of the industry, emphasising the networking at the event, which facilitated the creation of strategic alliances: ‘It was a great opportunity to meet with peers and colleagues to assess the trends driving our industry; how we can contribute to responsible gaming; and how we can prepare our products and launches for what is to come’.

What were the most innovative on-line games you presented at this edition and what response did you get from attendees and the public? 

We are the market leading provider of fishing .shooting games, and the introduction of our innovative launches, Ocean King Jackpot, Mega Fishing and Jackpot Fishing, generated a hugely positive reaction from everyone, both those who played and those who just saw them!

For anyone who doesn’t know the concept, fishing-shooting games combine casino and shooting games. There are no reels or paylines but challenges and goals provide progressive gameplay and learning opportunities to improve playing techniques and winning strategies.

Plus, real time multiplayer capability creates a new form of social gaming and interactive play that attracts regular slot players, second/third generation digital natives, and new demographics.

Operators love the differentiation that fishing-shooting games give them, with increased engagement and retention alongside new customer sign up; and players love the cinematic 3D graphics, rapid fire play and sheer entertainment value.

What unique opportunities and trends did you identify and how do you adapt your products to meet the diverse cultural preferences of the region?

Firstly, Latin America overall and Brazil specifically are very receptive to innovation in fintech, especially for payments and currencies including crypto. We now offer over 100 currencies in our games and will continue to vary and increase these options for players.

Secondly, local culture: we both design specifically for audiences and we adapt some of our game narratives, storylines, images and symbols to accurately and sensitively represent local culture.

Our translation and localisation is of a very high quality. We actively partner with local and international casino operators who have the same standards as we do, and so contribute to our learning and cultural development.

 How does your company address regulatory compliance in the Latam market, especially in emerging countries such as Brazil?

Regulatory environments in Latin America vary significantly between regions and are highly dynamic, requiring a country-specific approach. As an agile organisation, we have the ability to respond quickly and provide flexibility to our clients, which is critical in terms of ever-changing regulatory frameworks, while remaining compliant with regulations.

We also work closely with agencies, lawyers, the local authorities and our clients to ensure that we are always in line with the latest regulations.

With the continued growth of the online sports betting market in Latin America, what are the main opportunities and challenges facing operators according to discussions at the event?

The multiple opportunities in such densely populated countries, many with underserved markets, and all with committed sports fans across every demographic are significant and will drive long-term success in the sports betting markets.

However, there are always challenges in developing markets and regulation seems to be the most significant one for Latin America. Additionally, differentiation is something that all stakeholders in the industry will need to focus on; it is already becoming a crowded market as global and local operators fight for a share and hyper localisation may be a very valuable tool.