Tsvetomira Drumeva: EGT Digital expands its global growth strategy

EGT Digital strengthens partnerships and commercial opportunities

EGT Digital's participation at SBC Summit 2026 focused on strengthening existing relationships, opening new commercial conversations and showcasing its comprehensive product portfolio. In Lisbon, the company presented its latest Sportsbook innovations, more than 250 in-house developed casino games and the X-Nave ecosystem, which includes its Gaming Aggregator, CRM Engine and Payment Gateway.

Drumeva assessed the company's participation positively, highlighting the commercial value of the meetings held throughout the three-day event.

"Our main objective at SBC Summit was to strengthen existing relationships, open new commercial conversations and demonstrate the breadth of EGT Digital's offering."

"The event met our expectations. We had three intensive days of meetings with existing and potential partners from different markets, many of which led to concrete business discussions. For us, that is the real value of SBC Summit – not simply generating visibility, but creating opportunities that can develop into business after the exhibition."

New partnerships and opportunities across different markets

The event brought together operators with diverse commercial priorities, ranging from expanding existing offerings to entering new markets and adopting technology to support business growth.

According to Drumeva, discussions covered EGT Digital's game content, Gaming Aggregator, Sportsbook and broader technology solutions, with a focus on addressing specific operational and commercial needs. The company also identified opportunities to deepen cooperation with existing partners as their businesses continue to evolve.

"Many conversations are now moving into the follow-up stage, and we have a strong pipeline of opportunities to pursue in the coming months."

Different market dynamics require tailored strategies

Drumeva described Europe as one of the most sophisticated and competitive iGaming markets, while emphasizing the significant differences in regulatory requirements, player preferences and commercial conditions between countries.

In established markets, operators prioritize product performance, differentiation and the introduction of new content without increasing operational complexity. At the same time, regulatory developments in countries such as Finland are creating new business opportunities.

Latin America and Africa present different challenges and growth prospects. In these regions, understanding local player behaviour, regulatory frameworks and operators' requirements is essential to developing an effective commercial strategy.

"Ultimately, market maturity shapes operators' priorities. In established markets, the focus is often on strengthening competitive positions, while developing markets may place greater emphasis on scaling operations and capturing new opportunities. Our approach is to adapt our content, technology and local expertise accordingly."

Local expertise in Latin America and Africa

Argentina illustrates the importance of adapting products and commercial strategies to individual markets. Drumeva noted that the country requires a different approach from those used across African markets, reinforcing the need to consider local conditions when pursuing international expansion.

EGT Digital intends to strengthen its presence in both regions, combining its game portfolio and technology solutions with closer cooperation with local partners.

Sportsbook innovations and aggregation solutions attract interest

The company's game portfolio attracted considerable attention at SBC Summit 2026, particularly the latest additions to its established game series. Its Sportsbook offering also generated discussions about features designed to expand player engagement and help operators differentiate their platforms.

Among the innovations highlighted by Drumeva were Progressive Jackpot Sport, Dynamic Parlays and the Early Payouts Suite.

EGT Digital's Gaming Aggregator was another focus of interest, providing access to more than 20,000 games from over 200 providers. Beyond the breadth of available content, operators are increasingly seeking solutions that simplify portfolio management, accelerate game launches and support localisation.

"One of our key takeaways from Lisbon is that operators are increasingly selective about the products they introduce. The size of a portfolio matters, but ultimately, it is the contribution to player engagement and business performance that determines its value."

This assessment points to a market in which the ability to deliver measurable commercial value is becoming as important as the size of a supplier's product offering.

EGT Digital outlines its priorities for international growth

Following its participation in Lisbon, EGT Digital plans to focus on expanding its international presence, strengthening existing partnerships and continuing to develop its products.

Latin America and Africa remain key growth regions. In Argentina, the company's new office and expanded team are expected to support closer collaboration with local partners. Across Africa, EGT Digital sees opportunities to expand the reach of its game portfolio and technology solutions.

In Europe, the company is particularly focused on the Baltic and Nordic markets, where regulatory changes and evolving operator requirements are opening new opportunities.

Drumeva's assessment of SBC Summit 2026 underscores EGT Digital's strategy of combining product development with market-specific expertise and long-term commercial relationships. As the company pursues further international expansion, its focus remains on delivering solutions that respond to operators' needs and contribute to sustainable business growth.