These two sessions were just a small part of the full agenda released by SBC Events earlier today, which includes more than 175 speakers spread across the following six main conference tracks – Betting on Regulation, Trading & Operations, Marketing, Sports & Betting, States of the Nation and Demystifying Sports Betting.

The event is expected to attract over 1,500 senior executives from the worlds of sports betting, sports, media, casinos, tribes, regulators and lotteries. The conference will take place at the Meadowlands Exposition Center in New Jersey, while there will be networking parties in New York at both 40/40 Club and Sky Room.

SBC CEO and Founder Rasmus Sojmark stated: “Given that New Jersey spearheaded the challenge against PASPA in the courts – The Meadowlands Exposition Centre is arguably the perfect venue for SBC’s inaugural Betting on Sports America event.

“We are extremely excited to bring such a crucial industry event to this area, which has already been so pivotal in the development of sports betting in the US.It promises to bring some of the industry’s most prominent figures together to chat about the most crucial challenges.”

On the first day, Betting on Regulation will look at lessons learned from other regulated markets and how Nevada is living proof that an individual state can successfully police sports betting.

Trading & Operations will consider the operational difference between official and unofficial data, the most crucial components to the supply chain and why with increased opportunities to bet comes a bigger responsibility to keep bettors safe.

Meanwhile, the Marketing track will assess what’s next for DFS now that sports betting has stolen its thunder, as well as debate the role of affiliates in the new market.

First day speakers include Joseph Asher (CEO of William Hill US), Adam Wexler (CEO at Performance), Christian Stuart (EVP of Gaming & Interactive Entertainment at Caesars), Evan Davis (VP and General Counsel at Sugarhouse Casino), Seth Young (Chief Innovation Officer at PointsBet), Nik Bonaddio (Chief Product Officer at FanDuel Group), Scott Kaufman-Ross, Head of Fantasy & Gaming at the NBA), May Scheve (Executive Director & President at Missouri Lottery), Sergei Portnov (CEO, Parimatch), Jesper Svensson (CEO, Betsson Group)

Tyrone Dobbin (Managing Director, Sportingbet), Sheila Morago (Executive Director for Oklahoma Indian Gaming Association) and Ed Andrewes (Lead Consultant, Resorts Casino Online), Christopher Capra (Vice President Digital Operations at William Hill), Keith Whyte (Executive Director, NCPG) and Omer Sattar (Co-Founder and EVP, Sightline Payments), Jamie Hummingbird (Gaming Commission Director, Cherokee Nation Gaming Commission) and Gerald Aubin (CEO, Rhode Island Lottery), Danielle Boyd (Head of Government Relations, William Hill) and Laura McAllister Cox (VP of Regulatory Compliance & Legal Counsel, Rush Street Gaming).

On day two, the first ‘March Madness’ since PASPA was repealed will be reviewed during ‘Sports & Betting’, a track which will also cover the future of horse racing in the country and the ‘win:win’ revenue stream from sports betting regulation.

States of the Nation will put the spotlight on New Jersey and discuss key takeaways for the next wave of legal sports betting adopters, including New York.

Finally, Demystifying Sports Betting will look at AI as the ‘secret weapon’ to improving customer experience, the future of retail betting across the country, where investors see value and why virtual sports are not just an introduction to the world of betting.The army of second day speakers features Scott Butera (President of Interactive Gaming at MGM Resorts), Jay Kornegay (EVP Race & Sports Book Operations at SuperBook – Westgate Las Vegas), Kresimir Spajic (SVP Online Gaming at Hard Rock International), Avi Alroy (VP Interactive Gaming at Mohegan Sun), John Levy (Chairman and Chief Executive Officer at theScore), Keith Wachtel (Chief Revenue Officer and EVP at the NHL), Andy Levinson (SVP, Tournament Administration for the PGA Tour) and Art Manteris (VP Race and Sports Book Operations at Station Casinos), Andrew Winchell (Director of Government Affairs, FanDuel), Vic Salerno (President, of USBookmaking & USFantasy Sports), Former New Jersey Senator Raymond Lesniak, Vincent Magliulo (Vice President of Corporate Relations, LVDC)  and Laila Mintas (Chairwoman of the Advisory Board at Bet.Works).