Uplatform to Turn iGB L!VE 2026 Into an “iGaming Supermarket” Experience

One-stop solution for operators

The company will welcome visitors at Stand R60 with a concept designed to illustrate a simple message: everything operators need to launch and scale an iGaming business can be sourced in one place.

An iGaming supermarket concept

The stand will be transformed into a full-scale "iGaming Supermarket", highlighting the industry's growing demand for integrated solutions rather than multiple vendor relationships. According to the company, operators often rely on separate providers for sportsbook technology, casino content and affiliate systems, creating operational complexity and integration challenges.

The supermarket-themed activation aims to demonstrate how a single platform can simplify the process by bringing together all the necessary products and services under one roof.

Full product offering on display

The full platform covers the width of the operator’s real needs. Sports and Esports betting across 260+ sports and Esports disciplines. Casino with thousands of games from leading providers. Payment solutions, Risk Management, CRM, Bonus tools, Back Office, and Affiliate management – all part of the operational tools and services that separate a running business from a stalled one.

Special launch conditions for visitors

As part of the campaign, operators visiting Stand R60 during the exhibition will be offered preferential launch conditions for the company's full platform and Sportsbook API integration package.

Interactive activities throughout the event

Alongside business meetings and VIP discussions with members of the sales and specialist teams, attendees will be able to participate in a range of interactive activities.

These include a Wheel of Fortune promotion offering merchandise and prizes, a themed cocktail bar and a supermarket-inspired photo booth. Beyond the stand itself, promotional teams carrying oversized shopping carts will move throughout the exhibition floor to support the campaign's visibility.

Daily competitions and prizes

The company will also run two daily activations during the event. The "Receipt Raffle" will invite visitors to register and enter a daily draw using branded receipts, while the "Guess the Basket Weight" challenge will reward participants who come closest to estimating the value of a basket filled with platform products.

Prizes will range from branded merchandise to exclusive rewards for winning participants.

Focus on long-term growth

According to the company, its presence at the London exhibition will underline its strategy of providing operators with long-term growth support through an in-house sportsbook, casino content, localisation capabilities, local and alternative payment methods and dedicated post-launch assistance.

Uplatform will be exhibiting at Stand R60 during iGB L!VE 2026 on 1–2 July at ExCeL London. book a meeting