To begin, Virginia Pin, Marketing Manager at Win Systems, tells us about the new products the company presented at this year's G2E 2025. She explains that “ Win ​​Systems showcased a series of innovations that reflect its strong commitment to the technological evolution of the sector and to improving the experience for both operators and players. One of the main new products was Win Pay , the new payment platform developed specifically for the gaming environment. This solution integrates various payment methods—cards, mobile wallets, and even cryptocurrencies—into a single system, allowing operators to offer a smoother, more secure, and more efficient experience. Win Pay was designed to adapt to business growth and meet the demands of the most dynamic markets.”

And it adds , “In the electronic roulette segment, Win Systems presented Gold Club Colors , a new generation of its renowned Gold Club line. This roulette stands out for its high level of customization, allowing the design, LED colors, formats, and ergonomic elements to be adapted to the preferences of both the operator and the player. Furthermore, it incorporates the innovative Dynamic Paytable , a feature that offers different payout methods and random variations per round, increasing excitement and interaction. The company also enhanced its Allegro model , the individual station that allows up to 255 stations to be connected to a central roulette wheel, optimizing space and flexibility on the gaming floor.”

Innovations in systems

“In terms of systems, Win Systems reinforced the capabilities of WIGOS , its renowned casino management system and leader in Latin America, which currently operates in more than 640 venues worldwide. At this year's event, two new modules were presented: Player Development for table games , which allows for the analysis and management of player activity to strengthen loyalty, and Multivault in Accounting , a tool that offers greater flexibility and control in the management of interconnected vaults. In addition, the company highlighted updates to its engagement tools, such as Intouch , which facilitates direct communication between the operator and the player, and Player Rewards , which incorporates new bonus dynamics and points programs,” Virginia explains, adding , “With these innovations, Win Systems reaffirmed its commitment to creating technological solutions that drive operational efficiency, personalize the user experience, and increase operator profitability. Its participation in G2E 2025 marked a new step in consolidating the company as a global leader in the gaming industry, with a strategy specifically focused on strengthening its presence in the Americas.” Latina, United States and Puerto Rico."

Contacts and business opportunities in G2E

“Win Systems attended G2E Las Vegas 2025 with the goal of strengthening its network and generating new business opportunities in key international markets . The company considered the event a strategic platform to meet with operators, distributors, and technology partners, as well as to foster new alliances and joint projects. Furthermore, it leveraged the global visibility of the trade show to reinforce its position as a comprehensive solutions provider for the gaming industry, boosting the growth of its sales network and expanding its presence in the Americas and other key regions.”

25th anniversary of G2E

“Participating in the 25th edition of G2E represented a unique opportunity for Win Systems to gain visibility and consolidate its position globally. The trade fair, with its long history and relevance in the gaming industry, allowed the company to position itself alongside key players in the sector, strengthen strategic relationships, and showcase its leadership in innovation and comprehensive solutions. Furthermore, participation in an event of this magnitude reinforced the company's credibility and underscored its commitment to the evolution of regulated gaming in international markets.”

New market trends

“We believe that the trends shaping the future of the regulated gaming sector will be closely linked to technological evolution, especially in two key areas: electronic payment methods and artificial intelligence (AI). The move towards cashless environments and the use of digital wallets will transform the relationship between the player and the transaction, offering greater convenience, security, and control, as well as fostering a more transparent and responsible environment.” 

"On the other hand, AI will be a key driver for optimizing both the player experience, through more personalized and relevant offerings, and operational efficiency, by enabling better data exploitation and the identification of micro-trends that are still largely unexplored in the sector. Finally, omnichannel strategies and direct connection with the player through mobile apps will consolidate a more integrated, intelligent, and loyalty-oriented ecosystem."

Finally, what assessment did you make of the event's impact in terms of brand positioning, visibility, and consolidation in the international market?

"The event was extremely positive. Our participation allowed us to reinforce Win Systems' position as a global leader in technological solutions for the gaming industry, consolidating our presence in strategic international markets."

The level of visibility achieved, both through the presentation of our innovations and the interaction with clients and partners, exceeded our expectations. Furthermore, the event proved to be an excellent opportunity to strengthen existing business relationships and explore new avenues for collaboration, particularly in regions where we continue to expand our presence, such as Latin America and the United States.

Undoubtedly, these kinds of meetings encourage us to continue innovating and building a solid, reliable brand that is close to the operator's needs."

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