Viviana David Discusses IGT PlayDigital's LATAM Growth Strategy

BiS SiGMA South America, a strategic opportunity for IGT PlayDigital 

“SIGMA São Paulo represents a strategic opportunity to strengthen IGT PlayDigital's presence in Brazil and across Latin America – one of iGaming’s fastest growing regions. Our participation was driven by the need to engage directly with key operators, showcase our digital solutions, and reinforce our position as a leading B2B provider in the industry. For IGT PlayDigital, Brazil presents substantial opportunities as the market continues to formalize and mature,” said Viviana David when asked about IGT Digital motivation to take part in this show.

Productive meetings and constructive dialogue 

“IGT PlayDigital’s experience at SIGMA was highly productive. We had meaningful conversations with existing partners and prospective clients across multiple LATAM markets. The event provided an excellent platform to demonstrate our game roadmap and promotional offerings, discuss operator needs, and explore partnership models tailored to the region's regulatory and commercial landscape. The quality of attendees and the focus on LATAM-specific challenges made it a valuable investment of our time and resources,"  she added when consulted about the firm's experience.

“We generated qualified leads across key markets including Brazil, Mexico, Colombia, Argentina, and Peru. In Brazil, discussions centered on digital content portfolio expansion and future promotional tools integration. In other markets across the region, we explored omnichannel strategies where operators are integrating land-based and online experiences. As Head of Commercial LATAM for IGT PlayDigital, I was particularly encouraged by the level of interest from successful operators looking to expand their content libraries and enhance player engagement through our promotional tools suite. The connections made at SIGMA will help support our 2026 growth objectives in the region.”

IGT Digital full portfolio of digital-first content unveiled 

"We showcased our full portfolio of digital-first content including Cash Eruption™ series, Majestic Megaways™, Golden Gallina™, and Gold Digger Mines™. We also presented our Engagement Platform™ toolkit, including the Prize Engine™, leaderboards, tournaments, missions, and prize drops. These tools enable operators to deliver personalized player experiences and drive retention through data-driven engagement strategies. In markets where these tools are already deployed, we're seeing strong results in operational efficiency and revenue lift. Our focus was on demonstrating how these solutions can be adapted to different market maturity levels across the region.

Future Growth Opportunities in Brazil and LATAM

With regard to future opportunities for the firm, Viviana highlighted that gaming in Brazil is entering a critical growth phase as regulation solidifies and operators scale their presence. 

"The market demands sophisticated digital content and is showing increasing interest in advanced engagement tools. Our  leadership experience in North America and our player-favorite portfolio give us a strong foundation to compete in Brazil's online market.

From a commercial perspective, I see several opportunities across LATAM. First, we will support operators in markets like Mexico, Colombia, Argentina, and Peru as they transition from land-based to omnichannel models, leveraging our established game library. Second, there  is  an opportunity to partner with digital-only operators who value our strong content portfolio and proven performance in online environments. Lastly, we’re also working on the expansion of our promotional tools to help operators differentiate their player experience and drive retention.

Our portfolio is designed to adapt to different operator models, whether they're omnichannel or digital-only. My recent experience at SIGMA São Paulo reinforced that LATAM operators are increasingly sophisticated and ready for advanced engagement solutions. The region's growth trajectory, regulatory progress, and operator sophistication make it a priority market for IGT PlayDigital through 2026 and beyond," she concluded.