Noticias de ultima
  • 12.00 Fire Crown by Onlyplay: Where Big Wins Meet Big Style
  • 12.00 2025 Gaming in Germany Conference to address black market data, business developments & more!
  • 12.00 Experience the Future of Gaming in Spain with EGT’s Linked United
  • 12.00 IGT Games Award Three Million-Dollar-Plus Jackpots in June
  • 12.00 Esportes da Sorte Holds Match-Fixing Workshop for Corinthians Players and Coaching Staff
  • 12.00 Uplatform Brought the Heat to iGB L!VE 2025
  • 12.00 Senate Republicans Halt Effort to Reverse Major Tax Increase on Professional Gamblers
  • 12.00 SBC welcomes top gaming icons for €1 million charity initiative
  • 12.00 Italy Approves 46 Online Gambling Operator Licenses
  • 12.00 Thailand Targets Cambodian Casino Tycoon in Regulatory Push
Events

William Scott: Sustainability is key as gambling markets in Africa reach inevitable maturity

Friday 13 de September 2024 / 12:00

2 minutos de lectura

(London).- Maria Tsnompilantze from the SBC Summit Lisboa, interviewed William Scott, Chairman of Golden Matrix Group, who discusses the growing importance of African gambling markets for Western operators and the need to respect the diverse regulatory frameworks across the continent's 54 countries. SoloAzar is pleased to share this article.

William Scott: Sustainability is key as gambling markets in Africa reach inevitable maturity

The SBC Summit in Lisbon will place a spotlight on leadership’s view of the evolving dynamics and makeup of African gambling markets.

William Scott, Chairman of Golden Matrix Group (GMGI), believes that there is no doubt that African markets will grow in significance for Western operators. As such, Western stakeholders must respect the regulatory frameworks, which are at different stages of maturity across the 54 unique countries.

SBC: Hi William, thanks for this interview ahead of the SBC Summit. As an industry executive, why have you chosen to focus on the dynamics and changes in the African market?

William Scott: Africa has just over 18% of the world’s population yet it only accounts for just over 1% of the worldwide gambling market. However the market is growing significantly (from a low base) due increased use of smartphones and internet penetration assisted by innovative mobile banking solutions.

It has its challenges but it also has the new frontier feel to the market. Meridianbet, a part of the GMGI Group, has successful operations in a number of countries in Africa.

SBC: However, is sustainability achievable as a discipline when a number of African markets are highly exposed to illegal operators? What can be done to improve the gambling environment for all stakeholders?

WS: You have to remember that Africa has over 54 unique countries. Each with a different regulatory framework at different degrees of maturity. Meridianbet has found that close collaboration with regulators has proven crucial in limiting the impact of illegal operators.

SBC: What is your observation of recent African market launches by Western/European operators… Can their capabilities and competencies be transferred to developing African markets?

WS: More and more western/european operators are launching in Africa. Thought out on the ground experience we have learned that operators. need to adapt their operating model for not only Africa, but the individual countries in Africa. They can leverage the international experience and technology but will still need a local presence to ensure that they can meet the uniqueness of each market.

SBC: On the ground, can you detail the new trends and technology adoption among African consumers, and their engagement with sports and gambling? What is fundamentally changing on the ground?

WS: Smartphones and mobile banking are having a significant impact on gambling in Africa. Smartphones now dominate the market in Africa allowing consumers  access to sports and gambling (and other services). It is estimated that 88% (per GSMA)  of the market in sub-saharan Africa will be Smartphones by 2030.

The development (and more importantly the adoption) of mobile banking has meant that internet gambling has really taken off. Depending on the market, internet gambling has grown from close to zero to over 50%. This trend will continue over the coming years. That said, retail will still have an important role to play in the over channel mix.

SBC: What role do social responsibility and ESG play in the development of African gambling across all disciplines?

WS: Social responsibility and ESG is becoming more important in Africa. The requirements differ significantly from almost nothing to significant depending on the jurisdiction. That said, both operators and suppliers should look to address social responsibility and ESG prior to it becoming mandated. This is what it is to be a good corporate citizen.

SBC: Beyond 2024 and 2025, how do you see African markets developing, whether regulated or not? What are the continent’s hot prospects?

WS: Africa will become an increasingly more important market in the world of gambling. However, it will never be as large as say Europe or North America, but it will still be very interesting.

South Africa will continue to be a market to watch as the online casino market (and regulation) continues to develop. Other markets in East and West Africa will develop with new regulations that make it easier and more defined on licensing for operations.

Categoría:Events

Tags: SBC Summit,

País: United Kingdom

Región: EMEA

Event

Peru Gaming Show 2025

18 de June 2025

“Localization is a critical factor for success in Latin America:” Roman Bogoduhov, Endorphina

(Lima, SoloAzar Exclusive).- In this Q&A, Roman Bogoduhov, Endorphina Senior Business Expansion Manager – LATAM, shares his experience at recent PGS 2025, highlighting an improvement in the number of participants, greater activity and new platforms and operators. Read more about Endorhina new releases, the Peruvian regulation and new market insights in this article.

Friday 11 Jul 2025 / 12:00

DS Virtual Gaming Drives Strategic Alliances and Regional Expansion in the Peruvian Market Starting at PGS 2025 

(Lima, SoloAzar Exclusive).- With an innovative virtual offering, DS Virtual Gaming is positioning itself as a key player in the growth of the Peruvian gaming market. The company presented agile solutions for physical locations, highlighted the HD quality of its videos, and reaffirmed its commitment to local technical support. Discover how it plans to conquer new markets in Latin America in this interview with Jessica Quevedo, Head of Business Development LatAm. 

Thursday 10 Jul 2025 / 12:00

"Regulation of Remote Gaming and Remote Sports Betting in Peru": Conference at PGS 2025

(Lima, SoloAzar Exclusive).- Peru Gaming Show 2025 was once again the scene of valuable conferences on the present and future of Gaming within the Latam region. In this context, the lawyer and specialist in corporate and regulatory law, Constante Traverso was the speaker at the conference that gives title to this article, where he presented a critical look at the legal, tax and compliance aspects that affect the sector, as well as its benefits and sustainable development.

Thursday 10 Jul 2025 / 12:00

SUSCRIBIRSE

Para suscribirse a nuestro newsletter, complete sus datos

Reciba todo el contenido más reciente en su correo electrónico varias veces al mes.

PODCAST