Noticias de ultima
  • 12.00 Promoting Responsible Gaming in the Dominican Republic
  • 12.00 21VIRAL's successful debut at SBC Summit Lisbon 2024
  • 12.00 SBC Summit LatAm: "The last big event before having a regulatory framework in Brazil" says Andre Gelfi, President of IBJR
  • 12.00 Macau: Legislative Assembly prepares to criminalize illegal money exchange activities
  • 12.00 G2E 2024: Over 25,000 Gaming Experts Gathered for Top Las Vegas Global Gaming Expo
  • 12.00 Casinos in South Korea makes billion-dollar bet on non-gaming innovation
  • 12.00 The Hard Rock Hotel & Casino Bristol to open permanent facility in Virginia next November 14th
  • 12.00 Australia: Greens introduce Ban Gambling Ads to the Senate
  • 12.00 A G2E 2024 Presentation Draws Parallels Between Online Casinos' Growth and Netflix's Success
  • 12.00 Comar group’s bingo halls say hello to ZITRO frogs
Events

William Scott: Sustainability is key as gambling markets in Africa reach inevitable maturity

Friday 13 de September 2024 / 12:00

2 minutos de lectura

(London).- Maria Tsnompilantze from the SBC Summit Lisboa, interviewed William Scott, Chairman of Golden Matrix Group, who discusses the growing importance of African gambling markets for Western operators and the need to respect the diverse regulatory frameworks across the continent's 54 countries. SoloAzar is pleased to share this article.

William Scott: Sustainability is key as gambling markets in Africa reach inevitable maturity

The SBC Summit in Lisbon will place a spotlight on leadership’s view of the evolving dynamics and makeup of African gambling markets.

William Scott, Chairman of Golden Matrix Group (GMGI), believes that there is no doubt that African markets will grow in significance for Western operators. As such, Western stakeholders must respect the regulatory frameworks, which are at different stages of maturity across the 54 unique countries.

SBC: Hi William, thanks for this interview ahead of the SBC Summit. As an industry executive, why have you chosen to focus on the dynamics and changes in the African market?

William Scott: Africa has just over 18% of the world’s population yet it only accounts for just over 1% of the worldwide gambling market. However the market is growing significantly (from a low base) due increased use of smartphones and internet penetration assisted by innovative mobile banking solutions.

It has its challenges but it also has the new frontier feel to the market. Meridianbet, a part of the GMGI Group, has successful operations in a number of countries in Africa.

SBC: However, is sustainability achievable as a discipline when a number of African markets are highly exposed to illegal operators? What can be done to improve the gambling environment for all stakeholders?

WS: You have to remember that Africa has over 54 unique countries. Each with a different regulatory framework at different degrees of maturity. Meridianbet has found that close collaboration with regulators has proven crucial in limiting the impact of illegal operators.

SBC: What is your observation of recent African market launches by Western/European operators… Can their capabilities and competencies be transferred to developing African markets?

WS: More and more western/european operators are launching in Africa. Thought out on the ground experience we have learned that operators. need to adapt their operating model for not only Africa, but the individual countries in Africa. They can leverage the international experience and technology but will still need a local presence to ensure that they can meet the uniqueness of each market.

SBC: On the ground, can you detail the new trends and technology adoption among African consumers, and their engagement with sports and gambling? What is fundamentally changing on the ground?

WS: Smartphones and mobile banking are having a significant impact on gambling in Africa. Smartphones now dominate the market in Africa allowing consumers  access to sports and gambling (and other services). It is estimated that 88% (per GSMA)  of the market in sub-saharan Africa will be Smartphones by 2030.

The development (and more importantly the adoption) of mobile banking has meant that internet gambling has really taken off. Depending on the market, internet gambling has grown from close to zero to over 50%. This trend will continue over the coming years. That said, retail will still have an important role to play in the over channel mix.

SBC: What role do social responsibility and ESG play in the development of African gambling across all disciplines?

WS: Social responsibility and ESG is becoming more important in Africa. The requirements differ significantly from almost nothing to significant depending on the jurisdiction. That said, both operators and suppliers should look to address social responsibility and ESG prior to it becoming mandated. This is what it is to be a good corporate citizen.

SBC: Beyond 2024 and 2025, how do you see African markets developing, whether regulated or not? What are the continent’s hot prospects?

WS: Africa will become an increasingly more important market in the world of gambling. However, it will never be as large as say Europe or North America, but it will still be very interesting.

South Africa will continue to be a market to watch as the online casino market (and regulation) continues to develop. Other markets in East and West Africa will develop with new regulations that make it easier and more defined on licensing for operations.

Categoría:Events

Tags: SBC Summit,

País: United Kingdom

Región: EMEA

Event

SBC Summit Lisboa 2024

24 de September 2024

21VIRAL's successful debut at SBC Summit Lisbon 2024

(Lisbon, Exclusive SoloAzar) - Christoph Härtel, CEO of 21VIRAL, shared his impressions of his company's participation in the first edition of the SBC Summit in Lisbon, which took place from 24-26 September, where they made their debut as exhibitors.

Friday 11 Oct 2024 / 12:00

‘Gambling Support First Aid’ special programme for LGBTQ community, to be unveiled by Gordon Moody

(London).- During a press conference at SBC Summit Lisbon, Gordon Moody has unveiled plans to launch ‘Gambling Support First Aid’, a programme designed to educate diverse stakeholders on how to help those suffering from gambling-related harm.

Friday 11 Oct 2024 / 12:00

Growth opportunities and future plans for ZettaOnline after showcasing its latest innovations at SBC Lisbon Summit

(Lisbon).- Milena Tsankarska, Chief Commercial and Marketing Officer at ZettaOnline, represented the company at the prestigious SBC Summit Lisbon, which took place from September 24 to 26, 2024.

Thursday 10 Oct 2024 / 12:00

SUSCRIBIRSE

Para suscribirse a nuestro newsletter, complete sus datos

Reciba todo el contenido más reciente en su correo electrónico varias veces al mes.

PODCAST