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Andrés Troelsen analyzes how Belatra Games went through the recent edition of SAGSE

Thursday 28 de March 2024 / 12:00

⏱ 2 min read

(Buenos Aires, Soloazar Exclusive).- During a new edition of SAGSE Latam that took place on March 20 and 21 at the Hilton Hotel in Buenos Aires Soloazar spoke exclusively with Andres Troelsen, Commercial Director of Belatra Games in Latin America. In a revealing interview, Troelsen explains to us both his motivations for participating again in SAGSE and the strategies of a company with so much experience in the Argentine gaming industry.

Andrés Troelsen analyzes how Belatra Games went through the recent edition of SAGSE

“It seems very important to us to be present at the most important fair/exhibition in Argentina. In our case, Belatra has offices and specialized equipment to serve the Argentine market for many years. We are convinced that proximity to our clients generates a differential. Being able to show the company's news year after year seems strategic to us,” Troelsen responds when we ask him about the company's participation in this new edition of SAGSE.

Furthermore, the commercial director of Belatra Games tells us that the company's presence at fairs is just beginning. “We are going to be present in Cartagena in a week and then with a very nice stand where we will wait for you all at Sigma San Pablo, Brazil at the end of April. Then in May we continued in Lima, Peru and then Chile” and he proudly adds: “We then continue with a presence at the main industry fairs as we have been doing for more than 30 years.”

Then, the conversation turns to what things Belatra has learned in all this time to address the specific challenges facing the gaming industry in Argentina and Troelsen responds that “being in the industry in Argentina for so many years made us know the tastes of our clients and be able to develop games especially for this market. “This industry is in constant movement and transformation, which is why we launch the best games on the market every month for the best possible experience for our users.”

Finally, we found it interesting to know what trends they are observing in terms of market demand in the region and how they are responding to them.“We find Latam to be a market in full growth and eager for news regarding new games. On the other hand, we closely follow and accompany the regulation of new markets, which is why we have all the necessary certifications to be able to serve each market in particular. By having our own offices in Buenos Aires and our team speaking Spanish, Portuguese and English, this helps us serve our clients better.”