Jordi Sendra, CEO of Alea: "Latin America is one of our most important regions"

SiGMA North America: A Positive Experience and New Business Opportunities

"The experience was very positive. Both North America and Latin America are important markets for us and we still see a long way to go in both. It was a good opportunity to connect with our customers in both regions and closely follow how we are evolving together."

Business opportunities, contacts and conversations at the event

"We were able to meet with current customers and partners, meet new operators and advance conversations that we already had open. These types of events also allow us to better understand where the sector is moving and where new opportunities are emerging."

Mexico and Brazil focus attention on Latin America

"Latin America is one of our most important regions and we have been building a solid presence there for years. Mexico has an important role to play in this strategy and we believe that it still has a long way to go.

In addition, in LatAm we have seen how some countries can transform very quickly. Brazil is a good example, and Mexico has all the ingredients to continue evolving in that direction."

Alea news at SiGMA North America

"Sweepstakes continues to be one of the big focuses in North America and, of course, for us as well.

In addition, we introduced our new sportsbook vertical and Alea Jackpot, which we launched earlier this year. These are steps that allow us to expand our game aggregation and offer operators more services within a single integration."

After this experience, what next steps do you hope to take in North America and Latin America? Are there any markets, alliances, or trends that you are following particularly closely?

"In North America, sweepstakes are going to continue to carry a lot of weight for us.

In Latin America, Mexico and Brazil concentrate a good part of our attention right now. They are two countries that are advancing fast and where we believe we will still see a lot of evolution in the coming years."