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Exclusive

Julian Borg-Barthet explains Playnetic's strategy to play strong in a competitive market

Tuesday 26 de March 2024 / 12:00

2 minutos de lectura

(Río de Janeiro, SoloAzar Exclusive).- Julian Borg-Barthet, Chief Commercial Officer of Playnetic, a new player in the Gaming industry , shared insights about their strategy during the SBC Summit Rio , a major sports betting and iGaming event in Brazil. Playnetic aims to offer innovative and exciting solutions for the online gaming world.

Julian Borg-Barthet explains Playnetic's strategy to play strong in a competitive market

At the SBC Summit Río, Julian Borg-Barthet, Chief Commercial Officer of Playnetic, expressed enthusiasm for the well-organized and executed event. He highlighted the popularity of crash games in these days in Brazil, emphasizing their strong presence in the local market.

Playnetic, which began its operations this year, is considering entering the Brazilian market. Borg-Barthet believes that “ the Brazilian market represents a massive opportunity for the iGaming industry and for Playnetic”. He mentioned positive conversations with local brands, although he couldn’t disclose specific names yet. The company, as explained, is still in the stage of thoroughly recognizing the market and the tastes of local players in order to invest in it.

Additionally, Julian Borg-Barthet explained that Playnetic is exploring other markets. With three internal game development studios, they have the flexibility to create unique games for clients and develop exclusive mechanics. Besides, Borg-Barthet predicts that “the Brazilian market could generate over 200 million dollars in the next three years”

Next fairs where Playnetic will be

Finally, Julian Borg-Barthet referred to the fact that it will be a central policy of Playnetic to be present at upcoming trade fairs to brand the company's name in an industry as competitive as that of I Gaming. Therefore, they will be at various SBC fairs, as well as at SIGMA, iGB, iGaming NEXT, iGaming Club in Spain and G2E, among others. But they will also have a large stand at the SBC Summit in Lisbon in September, where visitors will be able to learn about the company's portfolio of games.

Therefore, to conclude, Julian Borg-Barthet  left a message to the readers: “ so if any readers are in Lisbon in September, be sure to stop by and say hello!”

Categoría:Exclusive

Tags: SBC Summit Rio, Playnetic,

País: Brazil

Región: South America

Event

SBC SUMMIT RIO 2025

25 de February 2025

SBC Summit Rio 2025: "Brazil is a key market for Smartsoft", Miranda Guliashvili, VP Commercial

(Rio de Janeiro, SoloAzar Exclusive).- During the recent edition of SBC Summit Rio, SmartSoft stood out for the customisation and localisation of its content, reinforcing its commitment to the region through exclusive events and an expansion strategy for the 2026 edition of the show.

Monday 24 Mar 2025 / 12:00

SBC Summit Rio grows 200% and cements its role as Brazil’s premier gaming event

(Rio de Janeiro).- SoloAzar shares an analysis of the organizers of recent 2025 edition of SBC Summit Rio, which gathered 12,000 attendees and registered an outstanding 200% growth compared to its first edition.

Thursday 20 Mar 2025 / 12:00

Strong presence of ProntoPaga at SBC Summit Rio 2025 with its Payment Solutions for the Gaming Industry

(Rio de Janeiro, SoloAzar Exclusive).- In an exclusive conversation with SoloAzar, Claudio Correa, Country Manager Brazil for ProntoPaga, shared with us his positive experience at the recent SBC Summit Rio 2025.

Friday 21 Mar 2025 / 12:00

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