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Exclusive

Julian Borg-Barthet explains Playnetic's strategy to play strong in a competitive market

Tuesday 26 de March 2024 / 12:00

2 minutos de lectura

(Río de Janeiro, SoloAzar Exclusive).- Julian Borg-Barthet, Chief Commercial Officer of Playnetic, a new player in the Gaming industry , shared insights about their strategy during the SBC Summit Rio , a major sports betting and iGaming event in Brazil. Playnetic aims to offer innovative and exciting solutions for the online gaming world.

Julian Borg-Barthet explains Playnetic's strategy to play strong in a competitive market

At the SBC Summit Río, Julian Borg-Barthet, Chief Commercial Officer of Playnetic, expressed enthusiasm for the well-organized and executed event. He highlighted the popularity of crash games in these days in Brazil, emphasizing their strong presence in the local market.

Playnetic, which began its operations this year, is considering entering the Brazilian market. Borg-Barthet believes that “ the Brazilian market represents a massive opportunity for the iGaming industry and for Playnetic”. He mentioned positive conversations with local brands, although he couldn’t disclose specific names yet. The company, as explained, is still in the stage of thoroughly recognizing the market and the tastes of local players in order to invest in it.

Additionally, Julian Borg-Barthet explained that Playnetic is exploring other markets. With three internal game development studios, they have the flexibility to create unique games for clients and develop exclusive mechanics. Besides, Borg-Barthet predicts that “the Brazilian market could generate over 200 million dollars in the next three years”

Next fairs where Playnetic will be

Finally, Julian Borg-Barthet referred to the fact that it will be a central policy of Playnetic to be present at upcoming trade fairs to brand the company's name in an industry as competitive as that of I Gaming. Therefore, they will be at various SBC fairs, as well as at SIGMA, iGB, iGaming NEXT, iGaming Club in Spain and G2E, among others. But they will also have a large stand at the SBC Summit in Lisbon in September, where visitors will be able to learn about the company's portfolio of games.

Therefore, to conclude, Julian Borg-Barthet  left a message to the readers: “ so if any readers are in Lisbon in September, be sure to stop by and say hello!”

Categoría:Exclusive

Tags: SBC Summit Rio, Playnetic,

País: Brazil

Región: South America

Event

ICE Barcelona 2026

19 de January 2026

NOVOMATIC 2026: Global Expansion and Comprehensive Strategy in the Gaming Industry

(Barcelona, SoloAzar Exclusive).- NOVOMATIC AG kicked off 2026 with strong momentum, underscored by its standout presence at ICE Barcelona. Thomas Schmalzer, VP of Global Sales and Product Management, highlighted the company’s presentation of its integrated 360-degree portfolio—spanning cabinets, gaming content, and system solutions—while reinforcing global partnerships and advancing into new markets.

Friday 06 Mar 2026 / 12:00

Nadia Popova from EGT on ICE Barcelona 2026:"The new concept of our stand made a strong impression on visitors"

(Barcelona, SoloAzar Exclusive).- In this post-event interview from Barcelona, Nadia Popova, EGT’s Chief Revenue Officer and VP Sales & Marketing shares insights on the company’s standout presence, its “All eyes on us” stand concept, key product highlights, and the strategic partnerships forged at ICE Barcelona 2026.

Friday 20 Feb 2026 / 12:00

Luz Beatriz Jaramillo Serna of 21Viral: “Our presence at ICE Barcelona 2026 was exceptionally positive”

(Barcelona, SoloAzar Exclusive).- Following her participation at ICE Barcelona 2026, Luz Beatriz Jaramillo Serna, Head of Business Development, Marketing and Sales for Latin America at 21Viral, analyzes the commercial impact of the event, the trends set to shape the industry’s direction, and the company’s strategic priorities to consolidate growth across the region and new regulated markets.

Monday 16 Feb 2026 / 12:00

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