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Exclusive

Julian Borg-Barthet explains Playnetic's strategy to play strong in a competitive market

Tuesday 26 de March 2024 / 12:00

2 minutos de lectura

(Río de Janeiro, SoloAzar Exclusive).- Julian Borg-Barthet, Chief Commercial Officer of Playnetic, a new player in the Gaming industry , shared insights about their strategy during the SBC Summit Rio , a major sports betting and iGaming event in Brazil. Playnetic aims to offer innovative and exciting solutions for the online gaming world.

Julian Borg-Barthet explains Playnetic's strategy to play strong in a competitive market

At the SBC Summit Río, Julian Borg-Barthet, Chief Commercial Officer of Playnetic, expressed enthusiasm for the well-organized and executed event. He highlighted the popularity of crash games in these days in Brazil, emphasizing their strong presence in the local market.

Playnetic, which began its operations this year, is considering entering the Brazilian market. Borg-Barthet believes that “ the Brazilian market represents a massive opportunity for the iGaming industry and for Playnetic”. He mentioned positive conversations with local brands, although he couldn’t disclose specific names yet. The company, as explained, is still in the stage of thoroughly recognizing the market and the tastes of local players in order to invest in it.

Additionally, Julian Borg-Barthet explained that Playnetic is exploring other markets. With three internal game development studios, they have the flexibility to create unique games for clients and develop exclusive mechanics. Besides, Borg-Barthet predicts that “the Brazilian market could generate over 200 million dollars in the next three years”

Next fairs where Playnetic will be

Finally, Julian Borg-Barthet referred to the fact that it will be a central policy of Playnetic to be present at upcoming trade fairs to brand the company's name in an industry as competitive as that of I Gaming. Therefore, they will be at various SBC fairs, as well as at SIGMA, iGB, iGaming NEXT, iGaming Club in Spain and G2E, among others. But they will also have a large stand at the SBC Summit in Lisbon in September, where visitors will be able to learn about the company's portfolio of games.

Therefore, to conclude, Julian Borg-Barthet  left a message to the readers: “ so if any readers are in Lisbon in September, be sure to stop by and say hello!”

Categoría:Exclusive

Tags: SBC Summit Rio, Playnetic,

País: Brazil

Región: South America

Event

GAT Expo CDMX 2025

28 de August 2025

ASAP Americas Highlights at GAT Mexico: Logistics, Customs Challenges, and Key Connections in the Gaming Industry

(Mexico City, SoloAzar Exclusive).- Martha Lucia Rivillas Salcedo, director for Colombia at ASAP Americas, shared with SoloAzar an in-depth look at the company's participation in GAT Mexico. From strategic meetings with key players in the sector to addressing challenges in the import process, ASAP reaffirms its commitment as a leading logistics partner in the Latin American gaming industry.

Wednesday 03 Sep 2025 / 12:00

South America joins forces against illegal gambling: experts shared strategies at GAT Expo Mexico 2025

(Mexico City, SoloAzar Exclusive).- At the EXPO Santa Fe Convention Center, renowned names in the gaming world from Colombia, Uruguay, Paraguay, and Peru discussed effective solutions to combat illegality in the sector, in a conference moderated by Miguel Ángel Ochoa, president of AIEJA, during GAT Expo Mexico 2025.

Wednesday 03 Sep 2025 / 12:00

GAT Expo Mexico 2025 closes with an international agreement and the creation of FIJA Federation

(Mexico City, SoloAzar Exclusive).- GAT Expo Mexico 2025 concluded with a historic announcement: the creation of the International Federation of Games of Chance (FIJA), a new organization where Latin American industry associations and guilds will join forces to collaborate. Furthermore, the event organizers and key Latin American regulators agreed to hold their annual summit within GAT Events. Two milestones that mark a new chapter of regional cooperation in the gaming industry.

Friday 29 Aug 2025 / 12:00

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