Julian Borg-Barthet explains Playnetic's strategy to play strong in a competitive market
⏱ 2 min read
(Río de Janeiro, SoloAzar Exclusive).- Julian Borg-Barthet, Chief Commercial Officer of Playnetic, a new player in the Gaming industry , shared insights about their strategy during the SBC Summit Rio , a major sports betting and iGaming event in Brazil. Playnetic aims to offer innovative and exciting solutions for the online gaming world.
At the SBC Summit Río, Julian Borg-Barthet, Chief Commercial Officer of Playnetic, expressed enthusiasm for the well-organized and executed event. He highlighted the popularity of crash games in these days in Brazil, emphasizing their strong presence in the local market.
Playnetic, which began its operations this year, is considering entering the Brazilian market. Borg-Barthet believes that “ the Brazilian market represents a massive opportunity for the iGaming industry and for Playnetic”. He mentioned positive conversations with local brands, although he couldn’t disclose specific names yet. The company, as explained, is still in the stage of thoroughly recognizing the market and the tastes of local players in order to invest in it.
Additionally, Julian Borg-Barthet explained that Playnetic is exploring other markets. With three internal game development studios, they have the flexibility to create unique games for clients and develop exclusive mechanics. Besides, Borg-Barthet predicts that “the Brazilian market could generate over 200 million dollars in the next three years”
Next fairs where Playnetic will be
Finally, Julian Borg-Barthet referred to the fact that it will be a central policy of Playnetic to be present at upcoming trade fairs to brand the company's name in an industry as competitive as that of I Gaming. Therefore, they will be at various SBC fairs, as well as at SIGMA, iGB, iGaming NEXT, iGaming Club in Spain and G2E, among others. But they will also have a large stand at the SBC Summit in Lisbon in September, where visitors will be able to learn about the company's portfolio of games.
Therefore, to conclude, Julian Borg-Barthet left a message to the readers: “ so if any readers are in Lisbon in September, be sure to stop by and say hello!”
Categoría:Exclusive
Tags: SBC Summit Rio, Playnetic,
País: Brazil
Región: South America
Event
SiGMA North America 2026
01 de September 2026
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