Bryam Jacquet, Director of Business Development at TaDa Gaming, begins the interview by explaining the importance of the company's visit to SIGMA Europe, highlighting that the show “is one of the main pillars of iGaming events and conferences so we were confident that we would meet, network and connect with new contacts and potential clients at the show this November. We have attended previous SiGMA conferences and found them useful for launching and demonstrating our slots and table games to a wide audience with real time feedback. SiGMA Europe 2024 was a great opportunity for us especially to showcase our fishing-shooting games and new gamification tools. In addition, SiGMA round tables and discussion panels are good for insights into new trends and concepts emerging from different countries and operators”.

SIGMA Europe and business possibilities

He also explains that TaDa Gaming felt local in SiGMA because “We opened our first office in Malta earlier this year, so SiGMA was also a great opportunity to get people from the Taiwan and Malta offices together for some team building events and socialising which was an added bonus”.

How does SiGMA help strengthen your brand and connect with audiences and strategic partners?

“SiGMA is a destination for major players in iGaming so being part of the event, especially when you are entering new markets, is an excellent way to get an overview and an introduction those companies driving the industry. As a global brand it attracts both international and national operators. We found this important for business opportunities but also market knowledge, competitor reviews and meeting all the other verticals in the industry, such as legal, fintech, journalists, affiliates and streamers who also come to SiGMA events”.

New TaDa Gaming products at SIGMA Europe

 What are the key innovations or products that you presented in this edition?

We are the No. 1 provider in Asia for fishing-shooting games and we are promoting a campaign to introduce these games to Europe. Our big hit releases include Ocean King Jackpot, Bombing Fishing, Mega Fishing and Jackpot Fishing. Fishing-shooting games are different from slots so showcasing how much these engaging arcade games impact on GGR through player loyalty and retention for casino platforms was a significant - and very well received - part of our presentations.

Our successful TriLuck™ series is still resonating with players globally, so, along with our new trademarked series and our gamification tools GiftCode and WIN CARD, we had a lot to talk about.

What are the biggest challenges you face in the industry today and how are you addressing them?

"Differentiation and how to stand out in a crowded market is probably the biggest challenge. Our fishing-shooting arcade games are giving us a competitive edge here.

Regulations, especially in the Latin American markets, are also something we work on constantly to ensure compliance. We certify our games for different markets, ensure translation and localisation is first class and actively work with our partners to continuously improve localisation for better gaming experiences.

Our experience in the Asian markets has ensured we are a lean and agile business, able to both anticipate and resolve issues. But we see challenges as opportunities rather than problems. We create innovative responses through understanding the data. From this, we are able to design solutions and deliver the experiences players want." he concluded.