Regarding the motivations and business objectives at SiGMA Europe 2024, Mikhail Voinich Head of Business Development at Belatra Games explains that «SiGMA Europe remains one of the key gatherings for the iGaming industry, offering a platform for showcasing innovation and connecting with industry leaders. For Belatra Games, it's an opportunity to not only reinforce our presence in the European market but also to highlight our most popular products and engage with partners and other market players”.

Then we spoke with Voinich about how he believes SiGMA helps strengthen its brand and connect with audiences and strategic partners and he responded that «SiGMA Europe serves as a bridge between industry professionals and creative minds. For Belatra Games, it's not just about visibility but about building meaningful connections with partners who share our vision for the iGaming sector. The event allows us to gather insights from diverse markets, explore collaboration opportunities, and solidify relationships that drive our expansion into key regions, including Europe and beyond.".

Innovations and challenges at Sigma Europe 2024

What are the key innovations or products that you presented in this edition?
“This year, one of the highlights is the launch of our new game, Cafe 50's, a highly anticipated release designed to offer a fresh and engaging experience for players. Additionally, we are spotlighting our fan-favorite games Mummyland Treasures and Dragon's Bonanza. To enhance the booth experience, we’ve brought an offline adaptation of popular Plinko game and themed cocktails, immersing visitors in the world of Belatra. These innovations represent our commitment to creativity and player-centric game design”.

What are the biggest challenges you face in the industry today, and how are you addressing them?
“One major challenge is maintaining relevance in a highly competitive market where player preferences evolve rapidly. To tackle this, we rely on data-driven marketing, leveraging analytics to identify top-performing games in specific regions and adapting our offerings accordingly. Additionally, creating games that stand out through innovative features and captivating themes is at the core of our strategy. Events like SiGMA allow us to gather feedback directly from industry professionals, helping us stay ahead of trends and deliver what players want most”.

To conclude, What importance do you give to advances in artificial intelligence, augmented reality, or other technologies in your product portfolio?
“Technological advancements play a vital role in shaping the future of the iGaming industry, and we closely monitor developments like artificial intelligence and augmented reality. While our current focus remains on delivering high-quality games with engaging features, we see significant potential in these technologies to enhance gameplay and provide more immersive experiences."

Finally he said that "We aim to integrate such innovations in ways that align with our vision for entertaining and memorable gaming products”.